KFC Marketing Activity Report 1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50‚000 and $60‚000 dollars a year and are married with children. 2. Positioning: For a product to occupy a clear‚ distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback
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characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
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will proceed the activity A which is discuss about the assignment question because we need to clearly know what the questions are asking about and set a direction‚ so that we write on the right path and this take up 2 days. At the same time‚ we visit KFC which is located at Genting Klang and capture some photos inside as a reference for later activities. Since the restaurant is only nearby‚ we plan to use 3 days to finish it because drafting its layout out cost us a lot of time. After activity A‚ we
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Dancel‚ Justin R. BSIS 4 KFC – Environment Goal Our Environmental Goals‚ Environmental stewardship is at the heart of how we do business. With more than 40‚000 restaurants‚ and our rapid growth around the globe‚ we acknowledge our responsibility to be environmentally responsible corporate stewards. We are committed to reducing our environmental footprint for the benefit of our customers‚ stakeholders and planet‚ as we work to become the Defining Global Company that Feeds the World. We believe
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EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from
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Target Costing on Mercedez – Benz Mercedes-Benz (MB) is one of the world ’s most successful car manufacturers since its establishment in 1886. They used target costing in the design and production of one of its products‚ the M-Class‚ which is a new sports utility vehicle model‚ in response to their first time suffering loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to market changes. MB started developing a range of new products such as the C-Class
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Target Marketing Target marketing is one of the best ways to appeal to the wants and needs of a certain group of people. Most marketers know the popular principle “20 percent of buyers consume 80 percent of product volume." However‚ the really hard part is to find that 20 percent of buyers that are willing to buy our products and market to them specifically. What makes it hard to find the right target market is the fact that there are many market segments out there. There are demographic segments
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Description of KFC Kentucky Fried Chicken‚ which is widely referred to as KFC‚ is a fast food restaurant from America that is specialised in fried chicken [1]. It was founded by Colonel Harland Sanders‚ an entrepreneur who started his business by selling fried chicken from his restaurant on the roadside in Kentucky in 1930 when he took over a Shell Garage. He was born in 1890 outside Indiana near Kentucky [2] and died in 1980‚ 10 years after he sold the company to a food and drinks corporation [4]
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TARGET CORPORATION Introduction The Target Bulls-eye logo has become instantly recognizable and synonymous with high quality and style at affordable prices. From its origins in 1902 as The Dayton Dry Goods Company in Minneapolis‚ Minnesota to the opening of the first Target store in 1962 in Roseville‚ Minnesota‚ Target Corporation has grown into one of top five retailers in the United States today with over 1‚600 stores and 350‚000 employees. Total revenues and net earnings for 2008 reached
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Strengths 1. Long Standing Target is by no measure is a novice in its field. It has a long standing with the first Target Discount store opened in year 1962. The company has long standing reputation and consumer approval that not many discount stores in present times can boast of. It has created its image as a store that provides high end products at a nominal or discounted costs rather than one selling sub-standing products. 2. Natural Barrier to Entry – Oligopoly Market The large scale retail sector
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