Segmentation and Target Market Paper Christopher Reynolds MKT/571 November 11‚ 2013 Bernie Cerasaro Segmentation and Target Market The flooring industry is a very competitive one‚ and this paper will discuss the market segmentation within the flooring industry while also determining the target market of O’Boyle Flooring. Market segmentation is a tool that is used to identify ways to improve the services of the company while growing revenues (Zuckerman‚ 2002). Market segments fall into
Premium Marketing Marketing research Economics terminology
McCarthy‚ proposed a Four P classification in 1960‚ which has seen wide use. II. BODY A. Product 1. Product Benefits 2. Product Design Decisions 3. Providing Costumer Services B. Promotion 1. Promotion to Business Costumers 2. Publicity/Public Reactions C. Place 1. Place of Business D. Price 1. Price determine Value III. OVERVIEW A Marketing Mix is a Mixture of marketing techniques such as pricing‚ packaging‚ and advertising used to promote the sale of a product or the four P’s (product
Premium Marketing
restaurant business‚ and for good reason--the numbers are daunting. According to the most recent figures‚ 60% of restaurants fail within their first three years of operation. And‚ other statistics indicate that the figure may be as high as 90%*. Those are unsettling odds by any standard‚ but are they just odds? Is the success or failure of a restaurant just a matter of pure chance and luck or is there some skill involved? The answers might surprise him. Through extensive market research and
Premium Marketing
Business Studies- Market Analysis Homework “Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives.” Discuss (18marks) Market analysis - The process of gathering‚ analyzing and interpreting information about a market‚ about a product or service to be offered for sale in that market‚ and about the past - present and potential customers for the product or service; research into the characteristics‚ spending habits‚ location and needs of your business’s
Premium Marketing
Vietnam ERP Market: Software Development? Business Case Contents: Introduction 1. Define the opportunity 2. Identify the alternatives 3. Gather data and estimate time frame 4. Analyze the alternatives 5. Make a choice and assess the risk 6. Create a plan for implementing your idea 7. Communicate your case Appendices References Introduction Company X is a medium-sized software development company that is experiencing a slowdown in business right now because of the global economic
Premium Marketing Enterprise resource planning Customer relationship management
Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords Business-to-business
Premium Marketing
product: Dior’s Perfume‚ J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior‚ the father of the “New Look”‚ had for mail goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all‚ there is a geographic segmentation. Perfumes are luxury
Premium Perfume Marketing Odor
Target Market Junction 8 has a wide range of target market‚ as there are many different tenants. One of its target markets is the people of center salary and family sections of the retail market that goes to Junction 8 for dining or a movie together with the family. The shopping mall also targets residents in nearby housing estates‚ office workers in the area and students from close-by schools aged from 7 to 65 years old. Positioning Location Strategy Junction 8 is placed in a high-density residential
Free Shopping mall Retailing
characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
Premium Maslow's hierarchy of needs Middle class
and children (Yahoo Market Guide‚ 2001). Under the Gap‚ are the Old Navy and Banana Republic brands (Yahoo Market Guide‚ 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan‚ 2000‚ p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young adults to young married couples (Cosmopolitan‚ 2000‚ p.2). The races Gap targets consist of many minorities
Premium Banana Republic