09/08/2011 SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION Curtin College Ms. Desiree Jones Trimester 2‚ 2011 Situation Analysis/ Target Market Identification SITUATION ANALYSIS/ TARGET MARKET IDENTIFICATION 1.0 Situation Analysis/ Current marketing Mix 1.1 Current Product A rnott‟s Tiny Teddy is a brand of sweet biscuits which has children aged between 3 – 7 years old as a primary focus market (Ryan 2002). Each biscuit is small in size and formed as a tiny bear which kids
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Memorandum A restaurant is a type of business that I would like to own after my graduation. My entire childhood was based on family restaurant‚ because my parents owned one. I liked the busy life style‚ and a place full of different people. I also liked challenges associated with it‚ and new ways of making the place better and more competitive. When I came to USA‚ I understood that this is what I want to do here‚ and I know that with some of my unique ideas I am able to create a successful
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In the poem “On the Subway‚” Sharon Olds uses poetic devices‚ tone‚ and imagery to identify the contrasts between a woman and young man who are on the opposite sides of the subway and who live opposite lives due to the color of their social classes in order to give insights on the result of the experience. Olds use of simile shows how she judges the boy instantly. Olds states “His feet …‚ in black sneakers laced with white in a complex pattern like a set of intentional scars.” She compares
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CHAPTER I Introduction The restaurant business is a challenging but exciting venture. It can often prove to be extremely competitive since food as it’s the main product is one of the basic needs and people tend to allocate majority of their income for food. As mentioned‚ this business is a challenging one so those who want to engage into this kind of investment should be fully prepared to handle all the issues and problems that they will encounter in the operations of their business. When entrepreneurs
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strategy. Each P is interrelated to all other P’s Marketing Success = desirable product + acceptable price + effective promotion + right place These four P’s of marketing mix are a very important part of every business in attracting and keeping target markets satisfied where: • A good product is the key to marketing success. While all other elements of marketing mix must work together for the overall success of a company‚ the product is essential for the marketing mix to be able to be used. • The
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the incessant honks and beeps from the streets below their building didn’t help. And the worst part about the Big Apple? The Subway system. Sansa swore that she saw mice on the train home from work daily. Not to mention how crowded the cars were‚ and how the lady sitting next to her two weeks ago most certainly had the bubonic plague. Ironically‚ it was on the subway that
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Summary Pazuri is a new restaurant in the restaurant industry. The restaurant is in the heart of Nairobi that has a strong need for heartier food options. The restaurant will take the benefit of the market need to provide better product and service to the Community in the area. Nairobi Town population is quickly growing with more families moving to the area. Pazuri plan to use the first mover chance and set up itself as the preferred restaurant. A locally-owned restaurant to serve the big population
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My favorite restaurant concept is to create a restaurant/cafe that is friendly to the environment. The main focus of the restaurant will be to provide foods such as coffee‚ tea‚ pastries‚ sandwitches and at the same time focus on environment conservation. This concept resonates with my personality which is to keep my surrounding environment friendly and sustainable for future generation. Nature is very friendly and one of my dreams is to become friendly to it. The only way to appreciate nature is
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Target’s REDCard Executive Summary: With Target being the second largest retailer‚ the hopes and dreams of being number one are not out of reach. By increasing the volume of existing and new customers and by adding value‚ Target will be able to see more loyalty from their guests. We wanted to develop a long term strategy that would attract new customers as well as retain and strengthen the already well established competitive advantage. The REDcard‚ with its current benefits‚ stands
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Underwater Restaurant This is a very unique kind of business establishment. It is different from the typical type of restaurants that usually offers different type of foods such as Chinese‚ French‚ Japanese and Pinoy Style. It is a restaurant underwater (not necessarily under sea water built in aquarium that sorrounds the whole restaurant will make it). The restaurant will offer delicious dishes but specialized in sea foods dishes. It perfectly suits for the people who are looking for a romantic
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