cost of capital (WACC) in relation with the firm value. Also‚ there are some aspects discussed in the paper regarding when a firm should accept a project and when to reject. Systematic risk will be also discussed in the paper concerning their target market and how risky is that. Finally‚ the approach that BlackBerry took into consideration to overcome their risk. Discussion: All companies’ assets are financed by either equity or debt. The equity is the amount of fund that contributed by the shareholders
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Identification and evaluation of viable target market (where to compete) and positioning strategies (how to compete) for this product. Birds Eye’s target market is consumers that want a quick‚ convenient‚ and ‘proper’ meal. The market has been driven by several factors including consumer demand for convenience foods‚ a rise in freezer and microwave oven ownership‚ the decline of families sitting down to eat together and a rise in one and two-person households. They use to target mainly at families but because
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case Summary Levi Strauss & Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25‚ who had sophisticated tastes and were appreciative of the latest styles‚ the second group consisted of Women whose median
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economic growth * interest rates * exchange rates * inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: * health consciousness * population growth rate * age distribution * career attitudes * emphasis on safety Technological Factors Technological factors can lower barriers to entry‚ reduce minimum
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Islamie Bayu Pahala Radityo Bhagas Arga Saputra Dwi Hermiyati Ferry Cahyadiputra Irreza Contents Ontela PicDeck Case 1 What is Ontela ? 2 Why Ontela PicDeck doing research 3 How How are Market Segment Best Defined? 4 A Five Step Process : Choosing Attractive Market Five What is Ontela ? ● Ontela is a start-up company founded in 2006 in Seattle • In 2008‚ Ontela is making their first offering : Ontela PicDeck ● PicDeck is an application/software‚ that transfer
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announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season. c) To catch new customers entering the market for the first time during the festival promotion time. d) The changing needs of the target audience. As people grow in their lives‚ they have more requirements and purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly. e) The competitive nature of the
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Target customer segments: “Researchers identify consumer segmentation as a critical predictor of new product or service success” (Gofman 604). Even though both Smart Car and Honda Civic are popular vehicles in the global market‚ they choose different segmentation strategies for targeting their potential customer base on the characteristics of segmentation‚ such as age‚ income level‚ life style‚ and other relevant factors. According to kabadayi‚ Alan‚ and Ozhan‚ “We can see that while
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towards the youth market. Etude House Singapore‚ had its grand opening in Singapore in June 2009. In recent years‚ the Korean wave‚ namely Hallyu‚ has entered and became rather popular here in Singapore‚ and Etude house itself being a Korean brand‚ uses Korean pop stars to market their products‚ attracting the masses of Hallyu fans. The company utilises on the few factors of Microenvironmental forces and Macroenvironmental forces and uses them to market their products to the market in Singapore. I
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Market Product Focus Objective of target market 1. To assist people to the next generation‚ one step closer towards easy living. 2. To patronize the home improvement of big box stores and cable TV shelter. 3. To expose to the people the reliable of the product on how easy can it be in just one touch 4. To improve humanity living life. Target Market Our primary target market is middle-aged people for example a student ‚ a savvy and tech person which familiar with the tech product
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and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When I was choosing a target market‚ I chose Mercedes because my uncle works for a Mercedes
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