segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic
Premium Marketing Psychographic
3.1 Market Segmentation Market segmentation refers to the process of dividing a market into a smaller group of buyers with distinct needs‚ characteristics‚ or behaviors that might require separate marketing strategies or mixes. The marketers of Haagen-Dazs in Malaysia have tried different market segmentation variables to find out the best method to market structure. The characteristics that used are geographic and demographic. 3.1.1 Geographic Segmentation Geographic segmentation divides the
Premium Marketing
4 The 51st US state? Labour relations in the UK fast-food industry Tony Royle Politicians of most political persuasions have at different times emphasized the importance of the UK’s ‘special relationship’ with the US‚ something that was arguably at its peak during World War II and under the Conservative Thatcher governments of the 1980s and early 1990s. Under the Thatcher administrations‚ government policy appeared to be drawing strongly on the US economic model and trying to move away
Premium Trade union
and Subway have changed their food offerings‚ particularly increasing the vegetarian options. This is mainly because India has a huge population of vegetarians. The first vegetarian McDonald’s will open in 2013 in northern India near the famous Golden Temple in Amritsar. The second is expected to open in at the Vaishno Devi cave shrine. Yum! Brands Inc‚ GBO of KFC‚ is following... Fast Food in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides
Premium Fast food Hinduism Stock market
Marketing Strategies Target Market Sport Chek Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However‚ they also target other age group like children and older citizens (both males and females). Children are not a main target. However they can be
Premium Marketing Advertising Management
EXAMPLES OF TARGET MARKET Target Market According to Adventure Travel in Canada in 1993‚ 45% of adventure travelers in Manitoba were couples‚ while the second largest segment was friends with 29.3%. Solo travelers‚ families‚ and businesses made up 15.1%‚ 11.4%‚ and 4.7% respectively. The typical adventure traveler was predominantly male (54.4%) between 19-34 years of age‚ with 30.2% of customers traveling with friends or leisure groups. Climb Kenora Co. feels that the industry will continue
Premium Climbing Compact Cassette Rock climbing
School. (2003). Avon.com David B. Godes 1) Women are the target market for Avon. Avon is “the company for Women”. Harvard Business School. (2003) p. 8. Since the company began in 1886‚ the company has promoted building relationship and it seems natural for women to embrace the power of the Web to help women forge relationships beyond their geographic confines. Andrea Jung‚ CEO. Avon’s market segment is women aged 25-50yrs average to below average income households. The
Premium Marketing
Sony China Market Segmentation Memorandum Date: To: From: Subject: October 27‚ 2014 Richard Lopez Hernan Alvarez Sony Targets Laptop Consumers In China Sony VAIO is the best computer that serves the needs of every customer and is not comparable at all. From the conducted 760 surveys‚ 18 percent are grouped in the segment of entertainment lovers. Then 88 percent of all the entertainment lovers plan to by a laptop within the next 12 months‚ according to Exhibit 8. Therefore‚ there are approximately
Premium Sony Marketing
Fast Food in HK – McDonald’s VS KFC Fast Food Culture in the worldwide Fast food‚ as you can understand is the term referring to food that is prepared and can be delivered in a fast time. It is traditionally American style meal that always included French fries‚ burgers and soft drinks. Restaurants store precooked ingredients‚ once the customer gives an order‚ take-away can be ready in a while. To be called as “Fast food”‚ these foods must meet a few standards: good time management‚ quality stability
Premium Fast food Fast food restaurant KFC
Fast Food Nation Fast Food Nation‚ by Eric Schlosser is an informative book on how fast food has taken an important place in our country‚ and how our country depends on it to run functionally. Schlosser uses facts and his own opinions‚ along with biographies to better explain fast food. The book describes the way fast food came into our country‚ and how it gradually grew into the nation’s top industry. It also shows how chain stores like McDonald’s target children through their advertisement. The
Premium Fast food Fast Food Nation Burger King