Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age‚ family size‚ life cycle‚ occupation) Looking into Apple‚ the Demographical market segment is successful because they are developing products on the age‚ life cycle‚ occupation of the people. They are distributing their products into various places and the PCs are categorized on age‚ family size‚ for example they would have more games and
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Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper‚ the most influential communication technology in history‚ in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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McDonald’s – Business Strategy in India The starting point for McDonald’s India was to change Indian consumers’ perceptions‚ which Associated it with being ’foreign’‚ ’American’‚ ‘not knowing what to expect’ and ’discomfort with the New or different’ McDonald’s wanted to position itself as ’Indian’ and a promoter of ’family values and culture’‚ as well as being ’comfortable and easy’. Simultaneously‚ the brand wanted to communicate that‚ operationally‚ it was committed to maintaining a quality service
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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CONTRIBUTE TO SEGMENT REPORTING TRANSPARENCY? Advanced Accounting ACC 610 January 4TH‚ 2010 1. INTRODUCTION: An operating Segment is a component of an entity that may earn revenues or incur expenses‚ whose operating results are regularly reviewed by the chief operating decision maker (COMD) and for which discrete financial information is available. Generally‚ financial information is required to be reported on the basis that it is used internally for evaluating segment performance and
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principles for reporting financial information by segments. The disclosure of this information will: (a) help users of the financial statements to better understand the entity’s past performance and to identify the resources allocated to support the major activities of the entity; and (b) enhance the transparency of financial reporting and enable the entity to better discharge its accountability obligations. Definition of a Segment A segment is a distinguishable activity or group of activities
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SEGMENT REPORTING Many U.S. companies operate in several different industries or in different geographic area. When this occurs‚ the difficulties related to financial statement analysis are compounded. Investors who must evaluate the relative strengths and weaknesses of stock of a diversified company have a difficult task when analyzing such companies which report only the aggregate of their operations. Industry segments and geographic areas of operations can have different levels of
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Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden‚ depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average‚ following the models of its Nordic neighbors to invest highly in social welfare and
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