Godiva Chocolatier and Godiva Gems 1) Define “the product” offered by Godiva. Identify the different levels of the product. Discuss the attempts made by the management to come up with augmented product. Godiva brand works very hard‚ trying to present to their customers all the best‚ the highest and premium quality in Belgium chocolates‚ and also is important to know that all this chocolates are handcrafted. Looking to achieve all their goals the company makes and sells lots of
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| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | GODIVA CHOCOLATIERExpansion on the Romanian market | | | | Dide Raluca AlexandraTurliu MariusCazangiu AndreiAcademy of Economic StudiesInternational Economic RelationsYear 3‚ Series D‚ Group 956 | Final project- International Management 2013
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chocolate Godiva Background Godiva Chocolatier‚ a Belgium chocolate manufacturer famous for its premium quality handcrafted chocolates‚ was founded in 1926 in Brussels by the master chocolatier Joseph Draps and it was purchased by the Campbell Soup Company which faciliatates the activities of brand aroun the World. In 2001 Godiva was purchased by the Turkish Yıldız Holding‚ owner of the Ülker Group. and on Februrary 1st 2013 the former owner of Godiva Chocolatier Yildiz Holding sold Godiva Chocolatier
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GXS Case Study Godiva Chocolatier Profile Founded in Belgium in 1926 and headquartered in New York City‚ Godiva Chocolatier is recognised around the world as the leader in fine chocolates. Godiva confections are available from Belgium to Singapore and Denver to Dubai‚ making the Godiva brand known—and loved—in more than 80 countries around the world. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits‚ gourmet coffees and hot cocoa‚ Godiva Chocolatier has
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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eCommerce Application “Buy Chocolate Online? Try www.godiva.com” The Business Opportunity The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is a well-known international company based in New York whose stores can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales‚ and after rejecting the use of a CD-ROM catalog‚ it had the courage
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US rival Nike Targeting and positioning strategy Describe the target market for the brand When it came to any product the audience is very important. You need to know who are going to be interested in the product. When it came down to this “The Brotherhood” is mostly for boys ages 8-20 and for older males. For example‚ on page four you will see TMAC jersey for boys 8-20 and older males. Nike centred their brand equity model on the platforms‚ the endorsement focus strategy‚ creating a dominant
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CASE STUDY ‘’ GODIVA CHOCOLATIER AND GODIVA GEMS’’ Godiva Chocolatier is a manufacturer of premium chocolates and related products. Godiva‚ founded in Belgium in 1926‚ was purchased by the Turkish Yıldız Holding‚ owner of the Ülker Group‚ on November 20‚ 2007. Godiva owns and operates more than 600 retail boutiques and shops in the United States‚ Canada‚ Europe‚ and Asia and is available via over 10‚000 specialty retailers. In fall 2009‚ the chocolatier decided to go mass market
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CASE STUDY “Godiva Chocolatier and Godiva Gems” 1. The product offered by Godiva is an affordable and accessible one that is made for every-day sharing. There are three different levels of the product: the core product‚ the actual product and the augmented product. The core of the product represents the benefit of this product‚ the benefit that makes it valuable to its consumers‚ in this case the reputation of Godiva Chocolatier (high end brand). The actual product is “Godiva Gems”‚ the tangible
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GODIVA EUROPE Executive Summary Problems Godiva’s advertising campaign is to create a common advertising message targeted at the three main markets‚ (Godiva USA‚ Godiva Europe‚ Godiva Japan) while taking into consideration the inevitable cultural differences amongst countries. The company must protect and promote its image of quality and luxury throughout the world. The company must also take a look at the current situation in its home market of Belgium and repair its "grandmotherly" image
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