implement and execute its low-cost/no frills strategy? 4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher‚ the company’s spiritual leader‚ has departed? 5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices
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Airlines‚ Herb Kelleher is credited with creating an organizational culture that unique in America today and which has propelled Southwest to the number one spot in the airline industry. Kelleher’s own values and beliefs of humor‚ altruism‚ concern for others and honesty is clearly defined within the people-oriented culture of this airline as is often displayed within its working environment. In “A Conversation with Herb Kelleher” (Organizational Dynamics‚ 1994‚ pg. 64-74) Kelleher states that “alot
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marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971
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CASE STUDY Pixar: Animated Geniuses 1.) Problem: Pixar maintaining its position in the movie animation industry despite the forging alliance of major production companies. 2.) Facts of the Case: a.) Wild Brain inked a five-picture deal with Dimension Films‚ a unit of Miramax (owned by‚ of all companies‚ Disney). b.) Perhaps Pixar’s closest competitor is Dreamworks‚ headed by former Disney impresario Jeffrey Katzenberg and backed by media luminaries Steven
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Mistic Monk Coffee Case 1. Does Mystic Monk Coffee have a competitive advantage? If so‚ what is it and is it sustainable? Throughout what Mystic Monk Coffee has done‚ I believe it has the ability to build a competitive advantage. According to the case‚ the Mystic Monk Coffee was produced by using the high quality fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They also produce T-shirts‚ gift cards‚ CDs featuring the monastery’s Gregorian chants‚
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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should have been taken out of service when it was known that they missed inspection said Southwest Chairman‚ Herb Kelleher and Chief Executive‚ Gary Kelly. A “black eye” on the airline’s safety record‚ according to Gary Kelley. 1.1 Background and Growth Southwest Airlines traces its roots on March 16‚ 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. The idea of opportunity for an intrastate airline was suggested
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and the fact that several of these CEOs are considered shining examples of the modern CEO. Krames takes an in-depth look at the modern icons of business leadership: Michael Dell of Dell Computer‚ Bill Gates of Microsoft‚ Andy Grove of Intel‚ Herb Kelleher of Southwest Airlines‚ Jack Welch of General Electric (GE)‚ Sam Walton‚ formerly of Wal-Mart (now deceased)‚ and Lou Gerstner of IBM. Krames uses interviews and expert analyses to describe their leadership styles and methodologies. He also utilizes
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later in life (Kelleher). In a 2006 data study from the Centers for Disease Control and Prevention‚ it showed that 5 to 17 years old‚ almost 60% of overweight children had at least one cardiovascular disease risk factor (Kelleher). Having unhealthy food menu items is just going to add on to that percentage. JoAnne Robinett reports that the “…government moves surplus agricultural commodities into the school-lunch program; much of it canned goods and processed chicken products.” (Kelleher). According
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political and regulatory challenges including the Wright Amendment‚ which prohibited the carrier from offering direct service into Love Field from any state other than Texas and its four neighboring states. Under the leadership of co-founder and CEO Herb Kelleher‚ Southwest used these challenges to galvanize their employees‚ ultimately building a highly successful business with a uniquely committed workforce. By 1994‚ the airline’s success had spawned many smaller imitators such as Kiwi and Reno Air. Big
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