Case Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903‚ air travel had become one of the most popular means of long distance travel. From 1937 to 1978‚ air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares‚ routes‚ schedules‚ and number of airlines‚ were
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which one is applied to Herb Kelleher and how The visionary leadership describes a leader who brings to the situation a clear and compelling sense of the future and an understanding of how to get there. The servant leadership is follower-centered and committed to helping others in their works. Herb Kelleher‚ the cofounder and former CEO of Southwest Airlines‚ is a leader that combined the visionary and servant leadership traits together. As a leader of the company‚ Kelleher made a clear vision as the
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warrior spirit‚ servant’s heart‚ fun-LUVing attitude‚ and working the Southwest way (Southwest Culture). Southwest founder‚ Herb Kelleher‚ is one of the main reasons Southwest cultures as admirable as it is. He placed emphasis on Southwest’s culture‚ and not only that as the leader he lead the organizations in carrying out their strategies and vision. “According to Kelleher‚ really focusing on every person at the company‚ not just their work but them personally requires a huge
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Kelleher 1 Sara Kelleher Professor Hawks Writing the Modern City February 28‚ 2014 Pip and Estella: a Comparison Though superficially Pip and Estella appear to be complete opposites‚ in reality they are not. Viewed by their benefactors as objects‚ tools developed by Magwitch and Miss Havisham to be used in exacting their revenge upon society‚ they are understood better as two sides of the same coin. Both Miss Havisham and Magwitch equate their charges with possessions Estella is
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The airline industry has developed immensely over the past few decades with aircraft being a major mode of transport for the mass movement of people. This is down to entrepreneurs such as Herb Kelleher‚ Michael O’Leary‚ Freddie Laker and Richard Branson who have all contributed in the growth of the industry and made it into the multi-billion pound industry that it is at present. There are four types of flights that make up the airline industry as a whole; Scheduled‚ Charter‚ Low Cost and Freight
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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operating costs‚ low fares‚ and customer pleasing service. (Thompson‚ pg.220) Southwest Airlines as had great success throughout the course of their existence. Having a rough start in 1967 seemed to be no match for the drive and tenacity of Herb Kelleher. Kelleher was an extremely smart man with a degree in philosophy‚ as well as‚ a law degree‚ both he achieved with honors. Southwest Airlines was led by man who believed in the true meaning of leadership and success through treating people well‚ employees
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Competitive Advantage‚ 17th edition‚ Boston: McGraw-Hill/Irwin‚ p. C-406. [ 9 ]. Fairbank‚ K. and Kirkpatrick‚ J. (2001)‚ "A Tough Guy who Understood ’spirit ’”‚ The Dallas Morning News‚ 20 March. [ 10 ]. As quoted in Brooker‚ K. (2001)‚ "Herb. Kelleher: The chairman of the board looks back”‚ Fortune‚ pp. 62-76. [ 11 ]. As quoted in Freiberg K. and J. (1996)‚ NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success‚ New York: Broadway Books‚ p. 15. [ 12 ]. As quoted in Thompson A
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profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth and innovation arena‚ which has given him‚ guaranteed success. Best CEO - Herbert Kelleher is called as one of the best CEOs by Fortune magazine in USA. Under his leadership‚ South West Airlines became
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spirit‚ fun‚ family‚ dedication‚ cost consciousness and so on. 3. How are these sources of competitive advantage produced and sustained by what the organization does and how it does it? Southwest’s leadership initiated building its culture. Kelleher and senior management team’s philosophy has permeated the organization. They uphold its culture of ‘having fun’‚ which leads to satisfaction of employees‚ its organizational solidarity‚ dedication and flexibility. His consistent efforts to promote
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