(2014). Performance Overview. Retrieved from http://www.diageo.com/en-us/investor/performanceoverview/pages/default.aspx Kotler‚ P.‚ & Keller‚ K. L. (2011). Marketing Management (14th ed.). Upper Saddle River‚ NJ: Prentice Hall. Pernod Ricard SA SWOT Analysis. (2014). Pernod Ricard SWOT Analysis‚ 1-8. The Absolut Company. (2012). The Phenomenon. Retrieved from http://theabsolutcompany.com/the-phenomenon/
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Zoom Out Page 1 of 3 November 28‚ 2012 MAR 4156- 12Fall_0001 Case Study #3 Case 13-2: Scotch Whisky in China: A Taste of the Good Life 1. Why are Diageo‚ Pernod Ricard‚ and other marketers of global spirits brands localizing advertising campaigns in emerging markets? Diageo‚ Ricard‚ and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. Every country has a
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..................................................................................... 3 1.1 The origin of the name .......................................................................................................... 3 1.2 The new owner: Pernod-Ricard ............................................................................................ 3 1. BRAND ELEMENTS................................................................................................................ 4 2.1 Brand name .
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2010) Hollensen‚ S. (2004). “Case Study IV.1 Absolut Vodka: Defending and attacking for a better position in the global vodka market”. Global Marketing: a decision-oriented approach 3e. Essex: Pearson‚ pp.594-600 Regan‚ J. and Pollard‚ N. (2008) ’ Pernod buys Absolut vodka’ ‚ Reuters‚ 31st Mar[Online]. Available at: http://uk.reuters.com/article/idUKL3120084920080331 (Accessed: 19th may 2010) 9
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A G Barr plc — a case study Background information A G Barr plc manufactures‚ distributes and markets drinks‚ primarily carbonated soft drinks. Based in Glasgow‚ it has been manufacturing soft drinks in Scotland since 1875. Its most famous product‚ Irn-Bru‚ was first produced in 1901. Barr’s became a public limited company in 1965. The business has always been associated with the Barr family and members of it own the majority of shares in the company. However‚ Robin Barr‚ the
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November 28‚ 2012 MAR 4156- 12Fall_0001 Case Study #3 Case 13-2: Scotch Whisky in China: A Taste of the Good Life 1. Why are Diageo‚ Pernod Ricard‚ and other marketers of global spirits brands localizing advertising campaigns in emerging markets? Diageo‚ Ricard‚ and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. Every country has a diverse set of consumers that have specific
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According to my assignment I will discuss and investigate a product from any country of my choice to sell in the UK‚ identifying its advantages and disadvanteges of this product using direct response marketing and also I will describe the total product offering my propose to offer ‚ starting its benefits and advantages. According to my assingment I will also describe with my reason direct response methods that I could consider. The product of my choice is “Azernar “ wine from Azerbaijan.
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Bachelor of Science Programme International Hospitality Management KEY ADMISSIONS DATES – 2011 INTAKE EHL ADMISSIONS CRITERIA EHL SELECTION PROCESS Academic requirements Candidates should submit a complete application online. Following a first evaluation‚ candidates may be invited to participate in a selection day at EHL. The basic academic requirement is completion of a final secondary school diploma that leads to university admissions in the country where the student completed
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they currently have a ratio of 5 (Exhibit 4). This ratio is low compared to the average Alcohol (8)‚ Beer (10)‚ and Beverage (13) segments. Below is Diageo’s current interest coverage ratio compared to its competitors: Diageo Allied Domecq Pernod Ricard Anheuser Busch Carlsberg Heineken Average Interest Coverage 5 5.7 10.4 10.6 4.1 15.3 8.5 Also‚ since the mergers Diageo’s book value of equity divided by total assets is considerably lower than the average British firms (42%). See
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JAMESON PRODUCTION/ LOGISTICS Jameson Irish Whiskey is world renowned for its reliably smooth and accessible taste. One of the key reasons for the extraordinary success of Jameson Irish Whiskey around the globe is its super-smooth‚ perfectly balanced taste. This can be attributed to Dave Quinn‚ Master of Whiskey Science at the Midleton Single Distillery. Dave ensures that all of the key Jameson elements come together to create the renowned and unmistakable Jameson taste. You could say Dave has
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