International Marketing Analysis and Strategy: Portfolio/Essay ! Essay Question: Write a 2500 word essay/report advising Consortia Drinks about which two markets to enter in South America (South America here refers to those countries south of Panama‚ extending to Patagonia). ! 1.0 ! Introduction ! 1.1 ! Methodology ! 2.0 ! Key Statistics and Indicators I have been tasked with advising Consortia Drinks‚ a UK based micro-brewery‚ as to which two international
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RAW MATERIALS | SHOT PRICE | BOTTLE PRICE | WHISKEY | | | Chivas regal 12 (750ml) | PHP 270.00 | PHP 1‚150.00 | Chivas regal 12 ( 1L ) | PHP 270.00 | PHP 1‚400.00 | Chivas regal 18 | PHP 430.00 | PHP 4‚500.00 | Chivas regal 25 | | PHP 6‚000.00 | Royal Salute 21 | | PHP 8‚00.00 | Royal Salute 38 | | PHP 10‚00.00 | The Glenlivet 12 | PHP 360.00 | PHP 3‚600.00 | The Glenlivet 15 | | PHP 4‚900.00 | The Glenlivet 18 | | PHP
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United Breweries Group or UB Group is an Indian conglomerate company based in Bangalore‚ India. The company has annual sales of over US$4 billion and a market capitalization of approximately US$12 billion. Its core business includes beverages‚ aviation‚ electrical and chemicals. The company markets beer under the Kingfisher brand and has also launchedKingfisher Airlines‚ an airline service in India‚ with international flights operating recently. United Breweries is India’s largest producer of beer
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ENTREPRENEURSHIP AND INNOVATION INSTRUCTOR: Jose Lejarraga Case Report: Birth of the Swatch Prepared By: Sachin Agarwala 1. Why was Swatch successful? In what ways was Swatch different from any other watch the industry had ever seen? A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing‚ branding and marketing‚ and designing side. Manufacturing: Hayek wanted complete
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Initiating Coverage | 31 October 2012 Sector: Consumer Radico Khaitan In high spirits Gautam Duggad (Gautam.Duggad@MotilalOswal.com); +9122 3982 5404 Sreekanth P V S (Sreekanth.P@MotilalOswal.com); +9122 3029 5120 Investors are advised to refer through disclosures made at the end of the Research Report. Radico Khaitan Radico Khaitan: In high spirits Page No. Summary ............................................................................................................ 3 Premiumization to
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Bibliography: Answers‚ (2010) Pernod Ricard SA [online] Available at: <http://www.answers.com/topic/pernod-ricard-sa> [Accessed on 13/12/10] <http://www.answers.com/topic/diageo-plc-adr> [Accessed on 13/12/10] Babor‚ T.F Borland‚ S. (2005) Hospital figures show rise in binge drinking‚ The Telegraph online. Available
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Vijay Mallya may still be the King of Good Times in the liquor business. And French multinational Pernod Ricard may have earned unprecedented success by becoming the most profitable liquor player in the market. But when it comes to Uttar Pradesh‚ both play second fiddle to one man. Mention Gurdeep Singh Chadha‚ or simply ‘Ponty’ Chadha to them and the tall stories of conquest dip a notch or three. Chadha was one of the largest liquor businessman of the state‚ with numerous dealerships‚ and his business
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INTRODUCTION INDUSTRY PROFILE: Alcohol Industry In India Indian Liquor Industry with estimated market value of INR 340 billion is growing at 12-15% over the last two years. The industry is estimated to have sold 115 million cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization
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Pragati A S Mba 1st sem Absolute vodka Absolut Vodka is a brand of vodka‚ produced near Åhus‚ Scania‚ in southern Sweden. Since March 2008‚ the company has been owned by the French firm Pernod Ricard‚ having been sold as a part of the V&S Group‚ which was owned by the Swedish government. Building on a four century tradition of producing vodka at Åhus‚ Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world after
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ADVANCED MARKETING MANAGEMENT CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance‚ France lost market share in the United
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