In order for Kallang Wave Mall to continue its pursuit of sustainability in Singapore and to have a fair share of competitiveness‚ it needs to create awareness so as to generate more customers to patronise our mall. To start off with this‚ it is important to make clear who our target market are so that the proper evaluation can be done to execute the required awareness Segmentation Multiple demographic would be look into and the reason for choosing a multiple segmentation focus is to create a diversification
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Introduction A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today‚ malls are gaining increasing popularity and are beginning to be a part of the people’s lives‚ especially the youth‚ who are still in the stage of developing who they are and what they want to become in their lives. In Olongapo City‚ the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact
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When reading or watching any form of literature we expect for there to be a happy ending. Many times we use literature to fill the voids in our lives. In “The Far and the Near” an old train engineer‚ who has seen deaths‚ has no family‚ and has performed a solitary and lifeless job for his entire life fills his void by awaiting two o’clock everyday so he can blow his whistle and wave to a mother and daughter. No matter how much a person has done in his life for himself or others‚ we know a happy
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McGregor’s Ltd. Department Store A report Executive Summary The McGregor Ltd. Department Store as founded in 1871 and since then it has acquired the image of being old fashioned and traditional. The President of the Store wants to change the image of the Store and to achieve higher efficiency and profitability by creating more business sense in the policies of the Store. Mr. McGregor has devised a new discount scheme for employees confirming with the current practices in other stores. Mr. President
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Retail Stores BUS 235: Introduction to Marketing Instructor: February 27‚ 2012 Retail Stores They type of location that I visited was Art Van furniture store. This store is located close to my home in Warren MI. It is on 14 Mile Rd. and Van Dyke. The store sits on a main street with a huge sign that can be seen from about a half a mile away. This store is great for those who are in the market for furniture. The target market would be the middle working class. They offer moderate prices
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Scenario MKT 113 - Mall of America Sheila Savage Southern New Hampshire University Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media
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Online Shopping Versus Traditional Brick-and-mortar Shopping Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays‚ anniversaries‚ and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food‚ clothing‚ personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent
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Responsibilities Of The Store Function Store is an organization is primarily intended to assist in the production of goods or services and no industrial unit of public undertakingof any significant size can be efficiently managed without it.The basic objective is to provide a service to the operating functionsand this aspect must be fully appreciated. All the other activities‚ althoughthey have their own importance‚ are subordinate to the main responsibility.The service rendered by Stores can be categorized
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Shopping Malls – Some Advantages As Well As Disadvantages Today shopping malls have totally evolved to catch up with the modern lifestyle of the human beings. Because most people love shopping and loves hanging out within its vicinity despite not buying anything‚ a lot of entrepreneurs are smitten to invest in this kind of business. Although this business is great and has a potential to generate big amount of profit‚ still there are some disadvantages you must note before venturing into this kind
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MANAGEMENT OF SIME DARBY COMPANY CONTENt Contents INTRODUCTION 3 BACKGROUND 4 BOARD OF DIRECTOR 6 HISTORY 8 Kumpulan Guthrie Berhad 8 Golden Hope 8 Nationalization 8 VISION & MISSION 9 OBJECTIVE 9 COMMUNICATION 10 CONTROLLING 11 Organizational structure 12 STRATEGIC PLANNING 13 LEADING STYLE 17 ANALYSIS 18 CONCLUSION 19 INTRODUCTION First of all‚ we want to thanks to ALLAH for his mercy and guidance in giving me strength to complete the task that had
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