Abstract: This case is about Unilever ’s "Campaign for Real Beauty" (CFRB) marketing campaign for its leading personal care brand ’Dove ’. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry. This campaign featured regular women (non-models) who were beautiful in their own way and did not fit in with the idealized images of models‚ super-models‚ and celebrities. Unilever developed the CFRB campaign based on a global study on the perceptions and
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Political Public Relations Campaign Proposal 23 August 2013 Group 1 1. Name: Alicia Jess Bok Mei Jian 2. Name: Zhang Xueting Table of Contents Executive Summary Pg. 4 - 5 Selection of Candidate Pg. 4 Overview of Candidate Pg. 5 Brief History of Party Pg. 5 Situation Analysis Pg. 6 - 10 Goal Pg. 6 Campaign Objectives Pg. 6
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political campaigns. And with the rise of social media more interaction is possible with voters. Some of the tasks that Internet has brought are fundraising‚ interacting with voters‚ organizing and mobilizing supporters‚ and gathering data. Since 1992 each presidential campaign has used the Internet as a part of their campaign strategies. In 1992‚ Bill Clinton’s campaign first used the Internet to talk to the voters. But the Internet didn’t play a major role in this election. Clinton’s campaign created
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I. Roosevelt’s campaign speech A. The speech first addresses one of the many issues that The great depression brought about 1. “ …waste in men and women‚ in human skill‚ character and life” 2. He isn’t just discussing the loss of money and jobs as the stereotype of the depression presents‚ but is going into depth about people as individuals which would appeal to the emotion of the people. (Roosevelt) 3. During The Depression‚ many people lost their jobs‚ their spouses‚ their houses
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The Australian Labor Party’s 1972 campaign slogan ‘It’s Time’ was used numerous times leading up to the election. The campaign comprised of various television commercials with the popular jingle playing throughout it. The initial goal was to popularise the phrase and create public awareness of the Labor Party. The central theme of the movement and was commended for its effectiveness and for generating excitement. The words ‘It’s Time’ were used to signal that there was a need for a major shift away
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Written Campaign Proposal: Bullying Erinn Schreiner-Puskala ECE205: Introduction to Child Development Instructor: Nadia Hasan 4/19/15 Written Campaign Proposal: Bullying If you were to sit and really think about bullying and researching about it you start to see bullying has been a big problem for generations‚ worldwide. According to the website nobullying.com it states‚ “20 percent of U.S. students in grades 9 – 12 reportedly have experienced bullying‚ while 28 percent of students in grades
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centertopWill changing training methods improve staff performanceResearch proposal.00Will changing training methods improve staff performanceResearch proposal.-952507858125 Sian Redfern 1000000 Sian Redfern Background This research project will
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marketing campaign This year’s advert‚ entitled “The Journey”‚ hopes to do as well if not better than its predecessor. The £6 million campaign created by Adam+EveDDB tells the story of a snowman who travels across rivers‚ mountains‚ roads and cities to get the perfect gift for the snowwoman who stands with him in the garden. * The advert could’ve been seen on channel 4 just before Christmas and then it was easily accessible on internet(facebook‚ youtube‚ etc). John Lewis also was running a snowman
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Creative brief For Super Store 1. Who is our target customer? Ans. I wish i could get all the things of my daily use at one place. When i use to go to shop something then i remember that beside this i want some more things and for that I’ve to go on another shop due to which i have to invest more time for shopping then needed. I wonder if it is possible. 2. Where are we positioned in the mind of customers? Ans. There is a Super store in LPU‚ but I do not shop there. 3. How does our competition
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decided to do something about the animals that were suffering during the brutal weather. He started a GoFundMe Campaign to raise money for the animal shelters in New York City. The campaign’s goal is to raise $5‚000 of needed funds for the shelters. Needed Funds Supply Animal Shelters Attorney Ross Abelow realized that the local animal shelters lacked enough supplies to adequately take care of the animals
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