DISSERTATION On “TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR” BY ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6 RADHIKA KAPOOR- 17 MBA- HR CLASS OF 2015 Under the supervision of Ms. VANDANA GUPTA Assistant Professor Department of Marketing At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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Introduction For our behavioural Science continues assessment project we chose the following question."Write in detail on four of the following Behavioural Science terms."The four terms we chose were the following 1.Observational studies 2.Qualitative data & analysis of qualitative data 3.Psychometrics 4.Generalisability in behavioural/social science For observational studies we start off with the definition. Observational studies is defined as the following" it is a study in which a researcher
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Strategic Alignment Worksheet: Human Resources NAME: Karolina Siodalska Overview Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course‚ you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed‚ you are to incorporate the sections into the larger Atha Execution Plan‚ which is your final project deliverable (to be submitted in Unit 5). Sections of the SAW
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Various Types of Drivers Drivers come in many different forms and each carry their own characteristics. When on the road‚ one can experience several different drivers and their driving habits. The different drivers you experience during your journey may result in many things such as you being late to your destination or even become part of a car crash. Most motorists would like to make it to where they need to go on time‚ but how they get there depends on their style of driving as well as the types
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Behavioral Theories of Leadership Behavioral theory promotes the value of leadership styles with an emphasis on concern for people and collaboration. It promotes participative decision making and team development by supporting individual needs and aligning individual and group objectives. Behavioral Theories of Leadership‚ also known as “The style approach to leadership” focuses on the behavior of the leader and what leaders do and how they act. Learn about the two general kinds of behaviors; task
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Understand Employment Responsibilities and Rights in Health‚ Social Care or Children’s and Young’s Peoples Settings Task A – Short Answer Questions A1 – Imagine you are a newly appointed supervisor/manager within your service. You need to update your staff handbook to reflect current employment law? Identify three different sources of information you could use to enable you to do this - 1 – I would use the Internet such as – www.direct.gov.co.uk and Citizens Advice 2 - I could also use leaflets
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Behavioral science is all about better understanding criminals and terrorists—who they are‚ how they think‚ why they do what they do—as a means to help solve crimes and prevent attacks. The art of what is sometimes called “profiling”—popularized in movies like Silence of the Lambs—was developed by FBI behavioral analysts and has been around for years. The Bureau began to more systematically apply the insights of psychological science to criminal behavior in the early 1970s. In 1974 The Behavioral
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Behavioral Psychology I. What is behavioral Psychology? * What is Behaviorism? II. Who ’s Who in Behavioral Psychology * Ivan Pavlov * John B. Watson * B.F. Skinner * Edward Thorndike * Clark Hull III. Introduction to Classical Conditioning: * Learning can occur through Associations IV. Principles of Classical Conditioning * Phenomena in Classical Conditioning V. Introduction to Operant Conditioning * Learning can occur through
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1. Key Drivers of Change and Motivation Impelling the Sharing Economy The motivation of people to participate in collaborative consumption can have different grounds. While Albinsson and Perera (2012) argue that motivation can either be of altruistic or utilitarian character‚ Hamari et al. (2013) and Van de Glind (2013) divide the reasons into being of intrinsic or extrinsic nature. Sharing activities that are driven by intrinsic motivation are stimulated by a desire for experiencing pleasure and
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Module 08 Reflection Journal (Module 7 and 8) Details Copy and paste the questions into the student comments section. Read the questions thoroughly. Answer the questions in a full and complete manner. Use complete sentences‚ including proper spelling and grammar. When you are ready to turn in your assignment‚ add a check mark to the Submit for Grading box and then select Submit. After submitting your journal contact your instructor to complete your Module 8 Discussion-Based Assessment
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