Management Decision Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur‚ Maria Manuela Nêveda DaCosta Article information: To cite this document: Rama Yelkur‚ Maria Manuela Nêveda DaCosta‚ (2001)‚"Differential pricing and segmentation on the Internet: the case of hotels"‚ Management Decision‚ Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document
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Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently‚ most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food‚ beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining‚ cooking classes and entertainment. La Barata is an innovative restaurant with
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Chapter I: INTRODUCTION This paper deals about the feasibility study of setting up a restaurant in Serendra. Serendra is one of the prime residential projects of Ayala Land‚ Inc. It is located between 11th Avenue and McKinley Parkway‚ Bonifacio Global City‚ Makati City Serendra is a 12-hectare garden community with European architecture style derived from Tegel Harbor and Germany Berliner Strasse master plans combined with the stone style house or "bahay na bato" architecture of the Philippines
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contrast two restaurants Do you want to eat out in Datteln‚ a small town in Germany?There are a lot of restaurants that you can choose from. They vary greatly in appearance‚ menu‚ service and prices. Preference depends on the priority of people. There are two restaurants in Datteln that are worth a try:Lotusblume and Marmaris Döner. They have some similarities and differences. Some people prefer to eat at stylish restaurants. Lotusblume in Datteln is a traditional Chinese restaurant with an authentic
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1 Speed Quality in Apparent Motion and Flipbooks using the Likert Scale Rachel Anyanwu Psychology 3552: Laboratory in Sensation and Perception University of Connecticut at Storrs ABSTRACT Seven participants each viewed two flipbooks of slow and fast speeds of hand-drawn dots and stick figures. By counterbalancing the conditions‚ each participant watched the flipbooks according to the sequential order. After viewing either the slow or fast flipbooks‚ a questionnaire was used to collect
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fitness endeavors‚ but also in their preference of taste. As we have seen the fitness world growing at an exponential rate‚ the food industry is eating its dust. It is time for a restaurant to rise to the occasion and power the lives of those that thrive for self-empowerment. Through times of a rocky economy the average consumer has put their boots on to overcome its obstacles‚ whether it’s been by cutting spending‚ or increasing saving‚ these commitments should be honored. Fuel Stop Café honors those who
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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A Guide to Setting up a Restaurant / Coffee Shop / Food Outlet. Getting Started Making the decision to set up a restaurant /food business involves careful consideration. As the standards and expectations of customers are rising all the time‚ the setting up of any food business could involve considerable financial outlay and time. Food business are required to be compliant with a range of legislation and non-compliance can result in serious consequences so food business owners need to be well
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7.0 | References | 18-20 | 1.0 Executive Summary 1.1 Objectives My objective is to collect and research information to understand Audi Company better in terms of their company background‚ product and services and their marketing strategy. Examples are like their technology‚ competitors pricing‚ sales figures market growth and many more. 1.2 Vision and Mission Vision: “Audi – the premium brand” Mission: “We delight customers worldwide”
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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