Tata Nano: The World’s First RS. 1 Lakh Car Ratan Tata had an idea‚ after a personal experience‚ to produce a car which is cheaper than 1 Lakh. They realized very fast that they can’t build a car by benchmarking against existing cars‚ so they took only the important systems which are also available in a two-wheel scooter. It was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The car was an unmitigated
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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2 Suggest appropriate aims and objectives for a small‚ medium and large business. Aim for a small business can "Survival"‚ to survive in the market and look for profits. Aim for a medium sized business would be to maximize their profits and growth to expand their current business operations and increase market share. Aims for Large business would be external growth‚i.e taking over their competitors in the market. Secondly it would be adding value and quality to their products‚ and finally providing
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The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with
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also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This
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Ratan Naval TataPresent Chairman Of Tata Group(A Business Legend) INTRODUCTION1. Born: December 28‚ 1937.2. Achievement: Honored with Padma Bhushan‚ one of the highest civilian awards in 2000.3. Present Chairman Of Tata Group.4. He has taken Tata Group to new heights and under his leadership‚ Groups revenues have grown manifold. THE CHAIRMAN OF MAJOR TATA COMPANIES. CHILDHOOD Ratan Tata was born into the famous Tata family.A prominent family belonging to Mumbaiswealthy Parsi community
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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solution. Note: On this portion‚ you must establish your comprehension and what we have discussed about DBMS. PROJECT CONTEXT (2 spaces) This section discusses the company background. Institute the company mission and vision with study objective. It also includes the setting of the identified research problem. The presentation should be directed into what the problem is investigating. It can include studies and literature‚ which can strengthen the reason for the investigation. The flow
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