Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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Steve Wood of SMW (Tree) Consultancy Ltd explains why it is so important for schools to have a tree survey carried out A school is a place where parents expect their child to be safe‚ so every part of the school must be assessed for safety. From DBS checks for staff to fire safety‚ gas checks and legionella risk assessments‚ all of these tests are in place to keep children and staff safe‚ so why should a school’s outdoor spaces be any different? If a school has trees on site then‚ it is their responsibility
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AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited‚ formerly known as TELCO (TATA Engineering and Locomotive Company)‚ was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India’s largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and
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INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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Personal Selling and Sales Management Scope and Importance of Personal Selling In the US‚ 14 million people are employed in sales positions‚ according to the department of labor. Sales personnel include stockbrokers‚ manufacturing sales representatives‚ real estate brokers etc. Most students in this class will have been employed as a sales person. Nature of Personal Selling Gives marketers: * The greatest freedom to adjust a message to satisfy customers informational needs‚ dynamic.
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A) Describe AIDAS theory of selling. B) Explain the steps involved in prospecting. Answer 1.A) AIDAS theory the initials of five words used to express it (attention‚ interest‚ desire‚ action‚ & satisfaction) is basis for many sales & advertising texts & is the skeleton around which many sales training programs are organized. During the successful selling interview‚ according to this theory
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Analysis of Tata Steel Tata Steel‚ established in 1907‚ is one of the world’s most geographically diversified steel producers‚ with operations in 26 countries and commercial offices in over 35 countries. Tata Steel‚ part of the Tata group‚ based in Mumbai‚ has exploits in various categories including tea‚ automobiles‚ communications‚ power and salt. It is estimated that the Tata Steel group produces 31million tonnes of Steel per year. Tata steel is the second largest steel producer in Europe
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1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. ------------------------------------------------- EXECUTIVE SUMMARY After years of research and development‚ Tata Motors stunned the worldwide automotive
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