SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level important to self-worth. Diversity strategy also increases the job satisfaction and organizational commitment of minority employees. In most cases‚ there is a positive relationship between job satisfaction and job productivity. In general‚ PepsiCo’s diversity strategy united company’s employee
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was
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TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI‚ MAHARASHTRA‚ INDIA. Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012.Tata group gets its major revenue from overseas market contributing 58%. Tata Motors Limited is an Indian multinational
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weaknesses that Tata‚ as an internationally branded company‚ could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price‚ making it affordable for the growing middle class family in India. So‚ Tata Motors priced
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Introduction The Tata Nano‚ first unveiled at the New Delhi auto Expo in 2009‚ was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive hype and the goodwill of Brand TATA. The problem – Strategy Though capable of single-handedly making four-wheeled transportation ubiquitous in India‚ the project as a whole failed miserable‚ the main
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tremendous sense of accomplishment. As head of the Commercial Vehicles Division within India’s giant Tata Motors‚ Kant had helped orchestrate the winning bid for Daewoo Commercial Vehicles (DWCV) after the South Korean government decided to auction off the failing company‚ accepting bids from many of the world’s leading auto makers in 2004. Winning the bid had by no means been a sure thing‚ and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level
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Should Ratan Tata acquire Jaguar and Land Rover? New technology and markets But they really focused on the middle class Is M&A the best route for Tata to move forward globally? Wanted to diversify country risk Infrastructure lim itations Regulations loosened Growth of the indian economy Watches‚ hotels‚ steel‚ tea competitiveness diminished by aid from government thru tarrifs Steel deomestic expansion or de-integrated strategy Mature market m&a Raw materials security Downstream
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for the Tata Steel. In 2007‚ when Tata Group acquired British based Corus Company‚ it became the 6th largest Steel Producer in the world‚ however it affected very negatively at the time because of U.S economic crisis. As the economy is recovering year by year‚ the Corus Company acquisition is giving tremendous benefits and profit for the Tata Group. Therefore‚ overall today’s economy has a positive effect on Tata Steel. Sociocultural Segment. According to the Tata Steel Annual Report‚ Tata Steel
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