The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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A STUDY GLOBAL MARKET ENTRY WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED NTT DOCOMO‚ Inc. is the world’s leading mobile communications company. DOCOMO serves over 53 million customers‚ including 46 million people subscribing to FOMA‚ launched as the world’s first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services‚ including i-mode‚ the world’s most popular mobile e-mail/Internet service‚ used by 48 million
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ability of NTT DoCoMo to go global. The main argument from the skeptics is18 that‚ first‚ due to its association with NTT‚ DoCoMo has been sheltered in Japan. Examples of this are DoCoMo’s ability to set the specifications for handsets- not the of the handsets! Moreover‚ DoCoMo did not have to bid for the wireless spectrum in Japan. It was simply given to them because of NTT’s stature. Also‚ DoCoMo was able to dip into NTT’s existing customer base. In addition‚ DoCoMo will not
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SWOT analysis of Tata Docomo Strengths: Tariff Plan Brand Image of Tata and Docomo This is another important factor which proves as a major strong point for Tata Docomo. Tata DOCOMO is Tata Teleservices Limited’s (TTSL) telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based
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conclude from a five forces industry analysis? • The attractiveness of the telephone industry at the time of the launch of the i-mode services was very high because of the deregulation of the telephone industry by the Japanese government. While DoCoMo currently controls 57% of the Japanese market‚ many other companies world wide were very interested in the Japanese market and entered the market to compete and gain more market share. By analyzing the industry five forces at that time we can
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Tata DoCoMo This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (May 2012) Tata DoCoMo Limited Tata DoCoMo Logo Type Joint venture Industry Telecommunications Founded November 2008 Headquarters New Delhi‚ India Area served India Services Mobile network‚ Fixed Wireless Telephone‚ USB Internet Dongle Parent Tata Teleservices
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I have a Nokia S40 Series phone in India‚ why can’t I use WhatsApp properly? WhatsApp on Nokia S40 series phones has difficulty with certain mobile providers in India‚ including Airtel‚ Idea‚ Vodafone‚ Tata Docomo. For more information‚ see our website. If you have Airtel or Tata Docomo as your mobile provider‚ we have confirmed reports of successfully using WhatsApp with a specific wireless access point configuration: 1. Go to Settings -> Configuration -> Preferred Access Point
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