Assignment Questions: DOCOMO Case 1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Ans: The telecom industry in Japan was booming at the time of launch of i-mode. * In a 10 month period during 1998‚ the market grew by an estimated 8 million users. This brought the total number of subscribers to 39.8 million users in January 1999- fulfilling 87.2% of
Free Mobile phone Internet
NTT DoCoMo i-mode™: Kouji Ohboshi is a worried man. It‘s early 1999‚ and NTT DoCoMo‘s Chairman is anxiously waiting to hear how the press conference for i-mode – his company‘s new mobile Internet system – has fared. He has every reason to be nervous. Although DoCoMo is a leader in the Japanese mobile industry‚ the market is showing signs of saturation and Ohboshi has gambled a large stake of his company‘s future on the development of the new system. The report arrives and his worst fears are realized:
Free Mobile phone Internet
million youth customers across 4 continents. In Indian mobile market‚ Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices (50:50 joint venture) spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific customer segment with proper marketing has been key to success for virgin mobile
Premium Virgin Group Tata Teleservices Tata Group
Term paper on “Robi”an axiata ltd. ” Course: HRM-416 Spring - 2012 Submitted To: Md. Atiqur Rahman Sarker Senior Lecturer Department of Business Administration Submitted By: Al-Mamun ID: 2009-2-10-175 Dept of Business Administration Date of Submission: 31st March‚ 2012 [pic] Letter of Transmittal 1st November‚ 2011 To‚ Md. Atiqur Rahman Sarker Lecturer Department of
Premium Roaming Mobile phone Human resource management
Dhaka-1342 Jahangirnagar University Robi is a renowned telephone company of Bangladesh. Robi Axiata Limited is a joint venture company between Axiata Group Berhad‚ Malaysia and NTT DOCOMO INC‚ Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010‚ the service name was rebranded as ‘Robi’ and the company came to be known
Premium Government Mobile network operator Mobile phone
Japanese who is tech-savvy didn’t like‚ and couldn’t satisfy them. Vodafone was just cared about that wanted to become global brand. They didn’t create some new products to attract the customer. Eventually‚ they failed. There had two competitors‚ NTT DoCoMo and KDDT. Because of this‚ they dispatched Bill Morrow to manage its Japan operation and modified its marketing strategy. As the result‚ their operation in Japan had getting better. And they hoped they could catch up their two rivals. Discussion
Premium Marketing NTT docomo Middle East
London School of Commerce RESEARCH METHODOLOGIES GUIDANCE NOTES CONTENTS Page g 1. 2. 2 3. 4. 5. 6. 7. 8. 9. Introduction Research T i P R h Topic‚ Purpose‚ Philosophy & Ethics Phil h Ethi Understanding The Research Question(s) A Review of the Literature Selecting The Design Information Needs Research Methods for Data Collection The Need for Measurement The Sampling Plan 3 4 16 29 34 46 55 78 92 Page 1 CONTENTS Page 10. 11. 11 12. 13. 14. Sample Size Determination Questionnaires
Premium Research Scientific method Exploratory research
Introduction to Marketing #5 Customer Markets and Business Markets 2014 Fall Consumer)Markets) GoPro: Be a HERO! More than 14 million views http://www.youtube.com/watch?v=S2oymHHyV1M TargeJng at niche market; sports athletes TV commercial http://www.youtube.com/watch?v=9mGzoG0CA5M GoPro: Be a HERO! ! Less$than$$200$ ! HD.quality$video$ ! Waterproof$to$depths$of$180$feet$ ! Drop.proof$from$3‚000$feet$ ! Customer$engagement$and$ enthusiasm$
Premium NTT docomo Marketing
Kees van der Pol Margriet de Moor De Verdronkene (2005) Gebruikte editie "De verdronkene" verscheen in april 2005. De eerste druk in een gebonden uitgave‚ de tweede in een paperbackversie. Deze tweede druk is bij de samenvatting gebruikt. Het is een flinke roman over een noodlottige situatie tijdens de Watersnoodramp van 1953. De roman telt 331 bladzijden. De voorkant van de roman is overwegend blauw met een beetje grijs. Er staat geen afbeelding op de kaft. Op de achterkant staat een foto
Premium
MGB310: Sustainability in a Changing Environment Assessment Guidelines‚ Semester 2‚ 2013 Assessment item 1 – Sustainability Presentation Duration: Approximately 10 minutes Group or Individual: Individual Optional or Compulsory: Compulsory Assesses unit objectives: 1. Demonstrate an understanding of sustainable management 2. Identify and explain approaches used to develop sustainable organisations 3. Identify and assess performance issues related to the management of sustainable
Premium Stakeholder Management Stakeholder theory