SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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RATAN TATA Born: 28 December 1937 in Surat‚ India Nationality: India Today’s modern India in a way is very much indebted to Jamsetji Tata‚ known as "The Father of Indian Industry" Ratan Tata (great-grandson of Jamsetji Tata) who became the successor of Tata Group and gave a glorious expression to each of his dreams. He was the chairman of the group. from 1991-2012He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of the group which
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | A case study : Tata Nano – the small wonder | | | By: | Jani Dhruman Maheshkumar (9057)Modi Roshad (9086)Jith Joyson (9019)Muddu Uthappa (9087)Joshi Devansh M. (9079)Deepak Nair (9089)Mayoor Bhandari (9024) | How nano was built 1. Introduction “It started by my spending a lot of time doodling at boring board meetings. Most of us are victims of the environment in which we are and we lose sight of the fact that we have a greater responsibility
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the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car‚ even into the heavy vehicle segment TATA is the only sole leader in India. TATA has created its brand value not only in
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efforts by the company. The product processor and memory uses high-speed optical conductors that are five times the speed of existing microchip based companies. The Tata simulator exercise is an aid to decide which industry structure Quasar should use to increase profits‚ create competitive advantage and explores implications of each on business ventures. Market Scenario According to Grant (1991)‚ a corporation’s capacity to gross profits in excess of the sum of debt and equity is dependent upon
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TATA NANO "Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India ’s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the wait of five years‚ crossing all financial and technological barriers‚ Ratan Tata kept his promise and unveiled Tata
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International Business Political problem The political environment in United Kingdom is quite stable and much more organized than any other countries. The only problem that the firm may face is the high tax rates in this country. Which makes it more expensive as the raw material increases the cost of productions also goes up automatically and this
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1. Introduction From the times of Stone Age to today’s digital world businesses have undergone a dramatic change. Unlike the past where profit generation was only the motive behind every business‚ today businesses have actually started taking CSR responsibly and not for granted. In fact the companies have moved from their sole purpose of profit generation to the responsibilities and duties they pose to the society. Corporates have realized that in order to survive in this competitive market
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Haldia Power Plant and new wind farms and higher volume sold in Jojobera and Belgaum in the current year. The Operating Profit went up by 21.8% due to operational efficiencies and higher volume of business. Higher dividend received during the year and gain on exchange (net) resulted in higher other income of Rs. 632.35 crores (previous year Rs. 497.85 crores). Earnings per share
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