1. SUMMER TRANING PROJECT REPORT ON TATA MOTORS Study on ³Consumer perception and future potential for TATA¶S CAR .´TARNINIG SUPERVISOR:- SUBMITTED BY:- NIKHIL KUMAR ABHAY PRAKASH RANJAN (SALSE MANAGER‚ NANO) ROLL NO. 9202268 (MBA:-2009-2011) KIIT SCHOOL OF MANAGEMENT‚ KIIT UNIVERSITY BHUBANESWAR (ORISSA) 2. CERTIFICATEThis is to certify that the project ³A study on consumer perception and future potential forTATA ´ submitted to KIIT School of Management‚ KIIT university‚ Bhubaneswar in partialfulfillment
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Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially‚ competitive strategy should
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Penske At A Glance Founded in 1969 by Roger Penske Joint venture between Penske Corporation‚ Penske Automotive Group and General Electric Over 700 locations in North America 20‚000 associates We maintain more than 200‚000 heavy‚ medium‚ and light-duty vehicles Core Values Employee longevity – a result of our training‚ recognition & rewards Culture of measurement and accountability Growth-oriented practices and Innovative thinking Constant focus on quality and safety Clean and
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http://www.craigapanozzo.com/2012/10/16/porters-five-forces-model-the-internet-industry/ Porter’s Five Forces Model – The Internet Industry The following table is an example of the Porter’s Five Forces Model applied to the Global Internet & Services Industry. I explain the industry infrastructure of Internet companies like Google Inc. according to the threat of entrants‚ buyer power‚ threat of substitutes‚ supplier power‚ and rivalry. Threat of New Entrants There is a moderate degree
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Introduction The five forces model framework was developed by Michael E. Porter in 1979 to analyse the industry factors that affects the company’s competitive strategy and helps to determine the threats from competitors in the market. According to Porter‚ there are five factors namely: Potential New Entrants‚ Substitutes‚ Industrial competitors‚ Buyer power and Supplier Power. Porter (1988) Figure 1. Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products
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[pic] Question: Use Porters Five Forces Model to analyse your industry. Answer: Threat of new entrants In most industries‚ and especially in the Electrical Transformer industry‚ a new company cannot enter the market at an equal level with those of already established companies due to the number of barriers that exist‚ that will prevent them entering on equal grounds‚ some of these are as follows‚ · The cost of a new company staring up would be so large due to the large amount of new
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iMac and Macbook. Analysis of this report is on the strategies being used by Apple to sustain and also increase its market share in the industry. Evaluation has been done on Apple’s SWOT analysis‚ the external environment (PEST analysis)‚ Porter’s Five Forces and the Ohmae 3Cs Analysis. After critically analysing this it was found that there is a declining demand for Personal Computers as consumers are now switching to substitute products like the tablets and mobile phones. Apple enjoys customer loyalty
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Target’s Industry According to Michael Porter’s five forces model‚ the Target brand proves to be capable of making a high profit. Target’s industry faces several barriers to entry. First‚ Target and its current nation-wide competitors enjoy significant economies of scale. Purchasing inputs in bulk enables Target to reduce pricing in their stores. Also Target benefits from brand loyalty with their customer which makes it difficult for competitors to gain customers. Due to its high level of power
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Using Porter’s Five Force analysis to assess this industry‚ one notices that first of all the internal rivalry would be intense between us and Empire Plastics and both companies (and others) would try to severely underprice the other’s offer. There would be considerable buyer power since the target customers would be giant supermarket chains and there is little customer diversity‚ with a very few customers dictating who they buy from and even what price they pay. In addition there would be a lot
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Porter’s Five forces Porter’s five forces tool will assist in analysing the competitive nature of the airline industry in order to assess the position of Flyafrica. This will enable FlyAfrica to make strategic decisions in order to increase geographical presence and profitability. Entry Barriers (Threat of new entrance) Threat of New Entrants This aspect has a low threat for the Zimbabwean airline industry because there are extremely low switching costs. Additionally‚ there are no proprietary
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