Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion‚ ranking it among the top ten companies in India. Unveiled in January 2008‚ their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors‚ 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes‚ the TATA Nano
Premium Tata Nano Tata Motors Barack Obama
TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
Premium Tata Motors Tata Nano Kolkata
METAMORPHOSIS OF TATA STEEL -THE CHALLENGES OF CHANGE MANAGEMENT "There is nothing more difficult to take in hand‚ more perilous to conduct‚ or more uncertain in its success‚ than to take the lead in the introduction of a new order of things." — Niccolo Machiavelli The Prince (1532) "In times of rapid change‚ experience could be your worst enemy." — J. Paul Getty INTRODUCTION 1. Tata Steel is the largest steel company of the country and at present stands as the 10th largest steel
Premium Steel Tata Group Steelmaking
The case of Tata Steel acquiring Corus throws up several interesting questions on emerging multinationals and traditional multinationals in the steel industry and particularly the complexities of the acquisition in the above context. What has been surprising in the above case is that how could a small steel maker‚ Tata Steel from a developing country like India buy up a large steel company‚ Corus PLC from the United Kingdom. Prior to the acquisition‚ Corus was four times bigger than Tata Steel. However
Premium Tata Group Tata Group Corus Group
Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
Premium Tata Nano Tata Motors Marketing
Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million
Premium Automobile Tata Motors Truck
Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML)‚ a part of Tata group‚ a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the
Premium Tata Group Tata Nano Tata Motors
Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
Premium Maruti 800 Tata Nano Tata Motors
A STUDY OF REWARDS AND RECOGNITION SYSTEM IN JHARIA DIVISION‚ TATA STEEL LTD AKNOWLEDGMENT First of all I would like to express my hearty gratefulness to almighty for his great kindness to us. I want to express my heart full gratitude and indebtedness to Mr. P.K Patnaik my guide for his scholastic guidance‚ salutable instructions‚ constructive criticism and constant help in carrying out this research work with the very successful completion. I am lucky to get
Premium Tata Group Corus Group Steel
Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers
Premium Tata Nano Tata Motors Automobile industry in India