Tata Indica - The Making Of The Small Car The case provides an understanding of the issues concerning the supply chain management system at Telco in regard to its small car‚ Indica. It outlines how Telco‚ built the supply chain for the car by leveraging its existing competencies and how it transformed itself from an integrated truck manufacturer to an automobile integrator and from a product-centric company to competence- centric company. The case discusses various components of the supply chain
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COMPANY PROFILE Inception Tata Motors Limited is India ’s largest automobile company‚ with revenues of Rs. 24‚000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world ’s fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945‚ Tata Motors ’ presence indeed
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MARKETING MANAGEMENT REPORT ON TATA INDICA Submitted by: Submitted to: Group-5 (Sec A) Dr. H. Gayathri Aman Srivastav (12005) Gaurav Kumar (12017) Muhammad Rayees. M (12029) Shilpa Giri (12046) Mahajan Swapnil Umashankar (12053) ACKNOWLEDGEMENT We would like to show our greatest appreciation to Dr. H. Gayathri for her tremendous support and help. We feel motivated and encouraged every time we attend
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COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with
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low-cost provider approach strategy‚ so they wanted to offer a wide range of products that offered the lowest cost of ownership. - The commercial vehicle sector increased 22% overall from 2011 to 2012. - Tata motors are perfectly positioned to acquire more market share domestically. - Because Tata is a known and popular brand in India‚ and their benefit of being a domestic firm‚ they are easily able to maintain their consumer focused operation style. - Their plans to sell annual maintenance contracts
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
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1. Cultural and political issues can affect Tata Motor’s Nano car. Cultural issues such as differences in languages‚ customs‚ and social issue can contribute either positively or negatively towards the Nano car. Tata Motor’s has to learn all of the legal ramifications in each country they plan to sell their car. For instance‚ just because the Nano meets the safety requirements in India does not mean it will pass the safety requirements of another because that culture may have stricter standards
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1. SUMMER TRANING PROJECT REPORT ON TATA MOTORS Study on ³Consumer perception and future potential for TATA¶S CAR .´TARNINIG SUPERVISOR:- SUBMITTED BY:- NIKHIL KUMAR ABHAY PRAKASH RANJAN (SALSE MANAGER‚ NANO) ROLL NO. 9202268 (MBA:-2009-2011) KIIT SCHOOL OF MANAGEMENT‚ KIIT UNIVERSITY BHUBANESWAR (ORISSA) 2. CERTIFICATEThis is to certify that the project ³A study on consumer perception and future potential forTATA ´ submitted to KIIT School of Management‚ KIIT university‚ Bhubaneswar in partialfulfillment
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Q1. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The major challenge for the company was the market competition which is a part of Industry Environment that plays a important role in strategy formulation. At the beginning Tata motors had mostly focused on the domestic market mostly demand driven and there was a lack of competency. But when Indica was launched there were three dominant players who
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