POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies‚ University of Kashmir‚ South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar‚ Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered
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“TECHNICAL AND FUNDAMENTAL ANALYSIS OF TATA MOTORS SUBMITTED BY LAKSHMI NITESH SHARMA NIKITA GARG Under the guidance of : Ms. DIVYA GUPTA SUMMARY The automobile industry‚ one of the core sectors‚ has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong
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About Tata AIG General Insurance Tata AIG General Insurance Company Limited (Tata AIG General) is a joint venture company‚ formed by the Tata Group and American International Group‚ Inc. (AIG). Tata AIG General combines the Tata Group’s pre-eminent leadership position in India and AIG’s global presence as the world’s leading international insurance and financial services organization. The Tata Group holds 74 per cent stake in the insurance venture with AIG holding the balance 26 percent. Tata AIG
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The Last Rajah By Pete EngardioAmong Asia’s business titans‚ Ratan N. Tata stands out for his modesty. The chairman of theTata Group — India’s biggest conglomerate‚ with businesses ranging from software‚ cars‚ andsteel to phone service‚ tea bags‚ and wristwatches — usually drives himself to the office in his$12‚500 Tata Indigo Marina wagon. He prefers to spend weekends in solitude with his two dogsat a beachfront home he designed himself. And disdainful of pretense‚ he travels alone even
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Kai Jiang Case – HBS: Fiat -- Tata Case questions: 1 What is Fiat’s current situation in India? Fiat is an Italian automobile manufacturer based in Turin. Fiat India in Indian car market is facing the dilemma of poor sales. It had a very small market share in India comparing to other existing automobile competitors. There was a good and long relationship with Tata Motors in Indian so Fiat and Tata were going to have a joint venture (JV) to manufacture passenger cars‚ engines and transmissions for
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Executive Summary Tata Motors‚ the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008‚ Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2‚500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with
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The case of Tata Steel acquiring Corus throws up several interesting questions on emerging multinationals and traditional multinationals in the steel industry and particularly the complexities of the acquisition in the above context. What has been surprising in the above case is that how could a small steel maker‚ Tata Steel from a developing country like India buy up a large steel company‚ Corus PLC from the United Kingdom. Prior to the acquisition‚ Corus was four times bigger than Tata Steel. However
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TATA NANO – THE REVOLUTIONARY INDIAN CAR!!! INTRODUCTION The Tata Nano is a proposed city car — a small‚ affordable‚ rear-engined‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. It is priced at Rs 100‚000 (appx. US $ 2200). INNOVATIVE ASPECT IN DESIGN The Tata Nano responds to the crucial Indian design issue of affordability (it is priced at Rs one lakh)
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Brochure More information from http://www.researchandmarkets.com/reports/607080/ Premium Company Profile: Tata Motors Limited Description: Tata Motors is India’s largest automobile company‚ with revenues of INR331‚525 million (approximately $7‚346.6 million). The company’s goal is to strengthen its position in the Indian market‚ maintain operational excellence‚ and expand its international business in select countries through organic as well as inorganic growth initiatives. Scope -
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Strategy Behind JLR Acquisition by TATA Motors By Shubhra Mani Behind acquisition of Jaguar Land Rover‚ Tata Motors had following strategic considerations: 1. Long term strategic commitment to automotive sector. 2. Opportunity to participate in two fast growing auto segments (premium and small cars) and to build a comprehensive product portfolio with a global footprint immediately. 3. Increased business diversity across markets and product segments. 4. Unique opportunity to move
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