Land Rover North America‚ Inc. 1. Why is LRNA launching the Discovery? 2. Why do people buy SUVs? What benefits do SUVs deliver? Does the product make sense on a rational‚ economic basis? 3. Market Segmentation: Who is the typical SUV consumer and how is this changing? 4. Product Differentiation: What are the differences among competitive SUV offerings? What are the distinctive roles of the different brands within the Land Rover line? 5. What strategic considerations are involved in
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Tata buys Jaguar in £1.15bn deal Thousands of workers at Jaguar and Land Rover plants were told that the marques have been sold to the Indian conglomerate Tata. A deal between Tata and Ford over the sale of two of the best known names in British car making was concluded after months of painstaking negotiations. Overview of the two companies: Tata: Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 32‚426 crores (USD 7.2 billion) in 2006-07. It is the leader
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consumer perception of the models in the Land Rover family is fairly muddled. Though the Range Rover is the first vehicle introduced in the U.S. and is almost $25‚000 more than the Land Rover Discovery‚ consumers believe that the Discovery is the better vehicle. (Which is very different from its competitor‚ Jeep‚ which has very clear differentiation in consumers’ minds that follows its positioning). The change in the corporate name from Range Rover to Land Rover surely exacerbates this confusion. The
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The Entrepreneurial Manager VALUATION OF VENTURE CAPITAL DEALS Bernardo Bertoldi bbertoldi@escp eap.it bbertoldi@escp-eap.it Candid Capital Partners We are a private equity firm that does not add value to its portfolio companies‚ but W i t it fi th t d t dd l t it tf li i b t rather seeks to boost returns through the egregious application of leverage and irresponsible gutting of corporate resources in search of cost savings. Our firm has always been a generalist‚ and our partners have no industry specialties
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Land Rover North America‚ Inc. Case Analysis I. Executive Summary Charles Hughes‚ president and CEO of Land Rover North America (LRNA)‚ and his executive committee want to expand LRNA’s reach within North America. Based on the growing strength of the U.S. SUV market‚ research which suggests consumers are seeking vehicles that can help them have "experiences" while being practical‚ safe‚ reliable and luxurious‚ the success of the Discovery in the U.K. and near doubling of the Land Rover brand
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(i) Examine the market implications of acquiring the Daewoo plant by Tata Motors Tata Motors inked an investment agreement in February 2004 to acquire the South Korean truck-major Daewoo Commercial Vehicle for $102 million. The acquisition marks the beginning of Tata Motors global expansion trail and is expected to help the company make headway in a number of other markets. Tata Motors is the largest company of the Tata Group of companies. Poised at a Global growth mission where it aspires
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Contents 1. Why Jaguar? 3 2. Introduction in the world of Jaguar 4 3. History 5 3.1 Birth of the company 5 3.2 British Leyland 6 3.3 Ford Motor Company era 7 3.4 Tata Motors era 8 3.5 Assembly plant 9 4. Historic car models 9 5. Current car models 12 5.1 XF 12 5.2 XK 12 5.3 XJ 13 6. Conclusion 14 7. Bibliography 15 Why Jaguar? - Motivation Jaguar is one of the most refined and most respected brands in the automotive sector. When you say Jaguar you say luxury‚ agility
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The Tata–Corus Merger: A Visionary Deal or a ‘Winner’s Curse’? During the last decade‚ Tata Steel took forward plans to hone their growth as a steel manufacturer through a series of global acquisitions. In turn‚ their initiatives allowed them to grow far beyond the domestic market and service the growing global demands for steel. For both India and Tata Steel‚ the biggest foreign acquisition to date was that of the Corus Group‚ a European steel manufacturer headquartered in the UK
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Land Rover North America Inc Case Study Group -‐ B12 Aditya Anand Asit Acharya Chaitanya Somawar Kiran Yadav Rakesh S Suresh Prasad Tribhuwan Kumar LAND ROVER NORTH AMERICA INC. LRNA is envisioning a considerable growth in the SUV market in North America‚ which is in an evolution mode. This market is witnessing change in customer’s perception‚ which is crystallizing for meaningful product differentiation in the market. Following points describe
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Land Rover Case Analysis 1. Identify the main issue (problem) in this case. El principal problema del caso es determinar que estrategia de marketing debiera ser la más adecuada y eficiente para la empresa “Land Rover North America” frente al evidente crecimiento de sus ventas‚ en una proyección de corto plazo. Concretamente‚ deben decidir tres puntos relevantes: • La decisión de posicionamiento del Discovery (teniendo en cuenta el papel del Discovery frente a otros vehículos de la línea
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