Conduct a critical analysis of the case "Tata Sky" and prepare a written analysis of the case which addresses the following issues to examine the growth strategies of Tata Sky over the years. Tata Sky is the second DTH operator to enter the Indian DTH market after DD Direct Plus and was launched in August 2006. It is a joint venture between Tata Group that owns 80% and STAR Group that owns a 20% stake. Through its DTH service‚ the company offered more than 170 channels on entertainment sports‚
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with
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To: Ravi Kant (Managing Director‚ TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September‚ 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy‚ given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly
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Introduction The Tata Nano‚ first unveiled at the New Delhi auto Expo in 2009‚ was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive hype and the goodwill of Brand TATA. The problem – Strategy Though capable of single-handedly making four-wheeled transportation ubiquitous in India‚ the project as a whole failed miserable‚ the main
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The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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and Attitude: Employee satisfaction is supremely important in an organization because it is what productivity depends on. Satisfied employees are more likely to be creative and innovative and come up with breakthroughs that allow a company to grow and change positively with time and changing market conditions. The objectives of the paper are: - i) to measure the level of employee satisfaction at Tata Steel‚ ii) to see the effect of the measures being taken to enhance employee satisfaction and
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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