Case: Fiat’s Strategic Alliance with Tata. IB-Sec A &C. Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below.. 1. Given that‚ Fiat existed and operated in India for long why did it decide to form a strategic alliance with Tata? * Frequent bottlenecks with earlier smaller JV partner(premier) * felt the need for bigger player- with financial and management compatibility * Long term approach
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Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation
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Awards & Recognition Tata Steel’s sustainability mission “In a free enterprise‚ the community is not just another stakeholder‚ but is‚ in fact‚ the very purpose of its existence.” It is these words of Jamsetji Tata‚ Founder of Tata Steel that have shaped the Company’s culture of social responsibility. At Tata Steel‚ the benefits of wealth creation extend beyond the business‚ flowing into the communities in which the Company operates. Tata Steel’s approach to business has evolved from the concept
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creativity and innovation‚ the key to attracting‚ retaining and motivating talented people‚ and a critical differentiator in today’s business and workplace environment. As part of its diversity agenda‚ IBM proactively supports its lesbian‚ gay‚ bisexual and transgender population‚ with a Diversity Council‚ executive sponsors and champions and an LGBT networking group. IBM Diversity Council The IBM Diversity councils are a global initiative and were created to increase the focus on diversity issues
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INTRODUCTION : - Tata Group was Established under the parent company in year 1945. Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become India’s largest automobile company but also India’s largest commercial vehicle manufacturer;
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India.[3] It encompasses seven business sectors: communications and information technology‚ engineering‚ materials‚ services‚ energy‚ consumer products and chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently. Out of them 32 are
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CASE STUDY- I TATA CODE OF CONDUCT The fountainhead of the corporate governance of the Tata Power Company is the Tata Code of Conduct. The Company is committed to abide by it‚ in its letter and spirit. And the Company has earned the Tata Brand name by virtue of this commitment. It draws its strength from the five Tata values: Integrity Understanding Excellence Unity Responsibility In Tata parlance they stand for – Integrity We must conduct our business fairly‚ with honesty
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RATAN NAVAL TATA Chairman‚ Tata Sons Also known as: India’s ’most eligible bachelor’‚ even at 75. Theatre of Operations: IT‚ Communications‚ Engineering‚ Materials‚ Chemicals‚ Services‚ Consumer Products‚ Energy - all with global footprints Started his career with: Tata Steel‚ on the shop floor Favorite Allies: His German Shepherds Famous Quote: "I don’t believe in taking right decisions. I take decisions and then make them
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Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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