Case SynopsisThis case describes how Land Rover North America‚ Inc. (LRNA) has redesigned their dealerships and selling process with the objective of building and enhancing equity for its brand. Land Rover is a niche player in a very crowded and rapidly maturing product category. Competition is fierce and is dominated by large global competitors with extensive dealer networks who differentiate their products largely by size‚ features‚ and price. The company has relatively few dealerships and cannot
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Tata’s acquisition of Ford’s luxury brands Ford Motor Company announced it will sell its Jaguar and Land Rover divisions to India’s Tata Group. The Tata Group already owns former British stalwarts Tetley Tea and steel company Corus Group PLC. Now‚ it’s looking at a couple more renowned brands -- Jaguar and Land Rover -- a quantum leap in class for a group whose main vehicle business has been making inexpensive cars and trucks for Indians. The luxury brands would give Tata access to the know-how
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ter a period of political and economic turmoil under dictator Anastasio Somoza Debayle‚ the leftist Sandinista National Liberation Front (commonly known by the initial FSLN or as the Sandinistas) came to power in Nicaragua in 1979 supported by much of the populace and elements of the Catholic Church. The government was initially backed by the US under Jimmy Carter‚ but the support evaporated under the presidency of Ronald Reagan in light of evidence that the Sandinistas were providing help to the
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The Jaguar Smile: A Nicaraguan Journey written by Salman Rushdie‚ is a non-fiction book that gives the reader insight to the internal turmoil taking place in the nation of Nicaragua. Salman Rushdie is a British-Indian novelist who gained his fame for his fantastical novels about the post-colonial relationship between cultures of the East and West. Rushdie became interested in Nicaraguan affairs when the Regan administration started its “war” against Nicaragua. “I was myself the child of a successful
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TATA STEEL The Tata Steel Group believes that being the best possible employer helps to recruit and retain the best employees. Retaining talented employees is critically important‚ and the Group recognises that the best way of earning employee loyalty is by providing them with good and challenging jobs‚ with opportunities for development and progression‚ and with competitive compensation and benefits schemes. Employee Benefits Tata Steel has pioneered many firsts in the Indian industry and
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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Executive Summary: Jaguar PLC‚ 1984 This case explores the operating exposure of Jaguar PLC in 1984‚ just as the government is about to relinquish control and take the company public via an IPO. The primary concern of the CFO is that Jaguar sells over 50% of its cars in the US‚ while its production costs and factories are U.K.-based. This currency mismatch creates operating exposure for the firm that needs to be hedged. While the current trend in the USD has been higher‚ the markets are expecting
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This poem ’The Jaguar’ was written by Ted Hughes‚ he tries to capture the mood of a post war‚ 1950’s zoo. He depicts the animals as hot‚ lazy and lethargic. This is because they have been captive for a long stretch of time. The animals are not lively but are dull and lifeless. He uses the expression ’stinks of sleepers from the breathing straw’ to show this. He then unveils the jaguar as being live and vivid. ’At a jaguar hurrying enraged.’ ’The Jaguar’ longs for freedom physically but is free mentally
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Introduction to Mergers & Acquisitions in Automotive Industry 4 3.2 Rationale of research project 4 3.3 Statement of Research Objectives 4 4. THEORETICAL FRAMEWORK 5 4.1 Mergers & Acquisitions 5 4.2 Recent Trends in Automotive Mergers & Acquisitions 5 4.3 Debates in the field of M & A 6 4.4 Key Research components 6 4.5. Schematic Diagram 7 5. LITERATURE REVIEW 8 5.1 Mergers& Acquisitions 8 5.2 Types of Mergers & Acquisitions 8 5.3 Advantages of Mergers & Acquisitions 8 5.4 Disadvantages
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tremendous sense of accomplishment. As head of the Commercial Vehicles Division within India’s giant Tata Motors‚ Kant had helped orchestrate the winning bid for Daewoo Commercial Vehicles (DWCV) after the South Korean government decided to auction off the failing company‚ accepting bids from many of the world’s leading auto makers in 2004. Winning the bid had by no means been a sure thing‚ and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level
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