INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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Corporate Social Responsibility – Issues and Challenges in India with a case study of TATA GROUP Nilesh R. Berad nileshb_iom@bkc.met.edu MET Institute of Management‚ Nasik Introduction: In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades‚ long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding‚ inadequately trained personnel‚ coverage‚
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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The jaguar by ted Hughes In stanza 1‚ an image of distorted nature commences. The opening line ‘the apes yawn and adore their fleas in the sun’ presents an oxymoron that evokes a sense of both boredom and decay for the reader. The aural imagery and onomatopoeia of ‘the parrots shriek’ is complemented by two similes ‘as if they were on fire’ and ‘strut like cheap tarts’ to add visual imagery‚ parrots that are acting desperately and unnaturally for attention and food In stanza 2‚ the empty cage
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The poem ‘The Jaguar’ written by Ted Hughes describes the lifestyles of animals at a zoo and their different attitudes to entrapment in their cage. It compares the bored‚ lazy moods of the animals to the lively‚ adventurous mood of the jaguar‚ which does not see this confinement as a way of stopping him behaving as if it were in its natural environment. The poet’s clever use of techniques such as similes and metaphors clearly puts an image in our minds of the animal’s ways of life and gives an accurate
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Jaguar‚ More Than Just a Car The first time I laid my eyes on her‚ I knew it was love at first sight. The way she glimmered in the sunlight when she was cleaned up and the way she looked so beautiful with all of those curves of hers. I knew that this was going to be a great relationship before she was even mine and that it could blossom into that lasting thing that I had been looking for. This 1982 Jaguar was just the car I had been looking for. The car company‚ Jaguar‚ came out with a car that
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Types and Patterns of Innovation Tata Nano: The World’s First Rs. 1 Lakh Car On a rainy day in 2002‚ Ratan Tata‚ Chairman of India’s Tata Group‚ was driving to the airport in Bangalore. In front of him was a typical sight: an entire family on a two-wheel scooter. The father drove the scooter with a young child standing in front of him‚ and his wife held a small baby in back. Suddenly the scooter skidded and overturned‚ sending the family tumbling. Tata and his driver narrowly escaped running
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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London School of Commerce RESEARCH METHODOLOGIES GUIDANCE NOTES CONTENTS Page g 1. 2. 2 3. 4. 5. 6. 7. 8. 9. Introduction Research T i P R h Topic‚ Purpose‚ Philosophy & Ethics Phil h Ethi Understanding The Research Question(s) A Review of the Literature Selecting The Design Information Needs Research Methods for Data Collection The Need for Measurement The Sampling Plan 3 4 16 29 34 46 55 78 92 Page 1 CONTENTS Page 10. 11. 11 12. 13. 14. Sample Size Determination Questionnaires
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