weaknesses that Tata‚ as an internationally branded company‚ could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price‚ making it affordable for the growing middle class family in India. So‚ Tata Motors priced the
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Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954‚ the company launched its first automobile; between 1954 and 1969‚ it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s‚ the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd.‚ Korea’s second- Largest truck manufacturer‚ and became the first Indian company to be listed on New York Stock Exchange. The next year‚ it acquired a
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London School of Commerce RESEARCH METHODOLOGIES GUIDANCE NOTES CONTENTS Page g 1. 2. 2 3. 4. 5. 6. 7. 8. 9. Introduction Research T i P R h Topic‚ Purpose‚ Philosophy & Ethics Phil h Ethi Understanding The Research Question(s) A Review of the Literature Selecting The Design Information Needs Research Methods for Data Collection The Need for Measurement The Sampling Plan 3 4 16 29 34 46 55 78 92 Page 1 CONTENTS Page 10. 11. 11 12. 13. 14. Sample Size Determination Questionnaires
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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RATAN TATA INTRODUCTION Ratan Tata is the chairman of the Tata Group‚ India ’s largest corporation. He is the latest in a long line of Tatas to head the family-owned company.Born into an old Parsi family of Bombay‚ in December 28th 1937. He received a Bachelor‟s degree in architecture from America‟s Cornell University in 1962.He returned to India and joined the Tata Group.Tata is single and leads a modest lifestyle in his bachelor apartment. The US-educated bachelor lives alone with his two German
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ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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Corporate Social Responsibility – Issues and Challenges in India with a case study of TATA GROUP Nilesh R. Berad nileshb_iom@bkc.met.edu MET Institute of Management‚ Nasik Introduction: In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades‚ long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding‚ inadequately trained personnel‚ coverage‚
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• Joined Tata Motors in July 1978 as GET. • Worked in maintenance‚ production & as Engine Factory Head. • Fond of swimming. PLANTS OF TATA MOTORS LTD. MILESTONES DATA REGARDING THE SITE [pic] MASTER PLAN ORGANIZATION STRUCTURE AND PHILOSOPHY STRUCTURE FOR SUPPLY CHAIN STRUCTURE FOR SUPPLY CHAIN VENDOR PARTNERING [pic] PROJECTED STATE EARNINGS FROM TATA MOTORS [pic]
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