India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing push from the company. The hype fizzled out even before Tata Motors could effectively roll out sizeable (number of) cars on the road." A person close to the company said‚ "Somehow it got slotted as a Rs 1-lakh car or a cheap car. Tata Motors did not intend to position it like that‚ but they did not do enough to manage perceptions." Making too much of the price tag was a mistake‚ said Zia Patel‚ principal
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | A case study : Tata Nano – the small wonder | | | By: | Jani Dhruman Maheshkumar (9057)Modi Roshad (9086)Jith Joyson (9019)Muddu Uthappa (9087)Joshi Devansh M. (9079)Deepak Nair (9089)Mayoor Bhandari (9024) | How nano was built 1. Introduction “It started by my spending a lot of time doodling at boring board meetings. Most of us are victims of the environment in which we are and we lose sight of the fact that we have a greater responsibility
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Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
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TATA GROUP OF COMPANIES The Tata Group (Marathi: टाटा समूह) (Hindi: टाटा समूह) is a multinational conglomerate company headquartered in Mumbai‚ India. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India. It has interests in steel‚ automobiles‚ information technology‚ communication‚ power‚ tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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WORKING PAPER: 06-03 Mar. 2006 The Tata Group after the JRD Period: Management and Ownership Structure by Ram Kumar Kakani & Tejas Joshi XLRI‚ Jamshedpur 831001‚ India E-Mail: kakani@xlri.ac.in Last updated in Feb. 2008 Electronic copy available at: http://ssrn.com/abstract=889394 XLRI Working Paper: 06-03 2 The Tata Group after the JRD Period: Management and Ownership Structure1 Ram Kumar Kakani & Tejas Joshi E-Mail: kakani@xlri.ac.in Abstract Complex ownership structures
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Types and Patterns of Innovation Tata Nano: The World’s First Rs. 1 Lakh Car On a rainy day in 2002‚ Ratan Tata‚ Chairman of India’s Tata Group‚ was driving to the airport in Bangalore. In front of him was a typical sight: an entire family on a two-wheel scooter. The father drove the scooter with a young child standing in front of him‚ and his wife held a small baby in back. Suddenly the scooter skidded and overturned‚ sending the family tumbling. Tata and his driver narrowly escaped running
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