Tata motors Tata faces intense competition from local car manufacturer‚ Mahindra & Mahindra Limited (unrated)‚ which has steadily increased its hold over the Indian automobile market. In the passenger vehicle segment (attached Exhibit 1) Mahindra & Mahindra is almost level with Tata at 11.6% market share‚ up from 9.4% in fiscal 2012 and in the commercial vehicle segment (attached Exhibit 2)‚ Mahindra & Mahindra has increased its market share to 18.0% from 11.3% over the same period. In order to
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TATA NANO- A BLUE OCEAN | December 10 2010 | | Background Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed‚ manufacturing was restricted; there were quantitative restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers - Telco (now Tata motors)‚ Ashok Leyland‚ Mahindra & Mahindra‚ Hindustan motors‚ Premier automobiles and Bajaj auto. The decade of 1985 to 1995 saw the entry
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Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
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tremendous sense of accomplishment. As head of the Commercial Vehicles Division within India’s giant Tata Motors‚ Kant had helped orchestrate the winning bid for Daewoo Commercial Vehicles (DWCV) after the South Korean government decided to auction off the failing company‚ accepting bids from many of the world’s leading auto makers in 2004. Winning the bid had by no means been a sure thing‚ and Tata had to overcome several obstacles along the way. Kant recalled a surprising conversation with a mid-level
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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Introduction About the TATA MOTORS Tata Motors is India’s largest automobile company‚ with consolidated revenues of Rs 92‚519 crore ($20 billion) in 2009-10. Through subsidiaries and associate companies. Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars‚ buses and trucks are being marketed in several countries in Europe‚ Africa
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PROFILE Inception Tata Motors Limited is India ’s largest automobile company‚ with revenues of Rs. 24‚000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world ’s fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945‚ Tata Motors ’ presence indeed cuts
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prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest
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In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and
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The Internationalization of Indian Companies: The Case of Tata Andrea Goldstein TCFGS Conference “The Asian Economy and the World Economy” Tokyo‚ 13-14 November 2007 Why Tata? • • • • • Turnover > US$28 bn‚ equivalent to over 2.5% of India’s GDP Traditionally the biggest market capitalization (now Reliance) India’s largest employer in the private sector (222‚000+‚ 85 companies) many firsts/largests for India: – first private sector steel mill (TISCO 1907) – first private
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