increasing it‚ but if you cannot‚ do not lose what we have done already.” -Jamsetji Tata to his son Dorab on his deathbed. Jamsetji Nasserwenji Tata was a visionary. More than a century ago he laid the foundation of the business that now stretches across 7 business sector‚ 80 countries‚ and 6 continents and touches a millions of lives inspired by his desire to see India as one of the world most advanced nations. Jamsetji Tata had three great ideas of his life: setting up an iron and steel company‚ generating
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TTSL Elaborating from here‚ the organization chosen to examine the topic under discussion is Tata Teleservices Ltd. Incorporated in the year 2002‚ since the acquisition of Hughes Tele.Com (India) Ltd and later renamed Tata Teleservices (Maharashtra) Limited by the Tata Group‚ stands tall today and does not need much introduction. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence with operations in all of India’s 22 telecom Circles
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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Ratan Tata: The Business Leader Barely a decade and a half ago‚ when Ratan N Tata took over as chairman of Tata Sons‚ the holding company of the Tata Group‚ people in the markets and in management circles dismissed him as a person of no consequence. When he sold off Tata Oil Mills Company in 1993 people said he had no stomach for competition. When he exited ACC‚ India’s leading cement company‚ people said he was frittering away his heritage. When he decided to build India’s first indigenous
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Tata Sky is a direct broadcast satellite television provider in India‚ usingMPEG-4 digital compression technology‚ transmitting using INSAT-4A andGSAT-10 satellite. Incorporated in 2004‚ Tata Sky is a Joint venture between the Tata Group and 21st Century Fox Its primary competitors in satellite television and other DTH service providers are – Airtel Digital TV‚ Dish TV‚ Sun Direct‚ Reliance Digital TV‚ DD Direct+and Videocon D2H. It currently offers 400+ SD channels and 68 HD channels and services
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is very much indebted to Jamsetji Tata‚ known as "The Father of Indian Industry.” While‚ he himself couldn’t completely fulfill the missions of starting Tata industries‚ he laid the foundation for success‚ only to be fulfilled by his great grandson‚ Ratan Tata who became the successor of Tata Group and gave a glorious expression to each of his dreams. Ratan Tata is the present Chairman of Tata Group‚ who consolidated and expanded the business from him and made Tata one of the most prestigious brands
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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Case Study ’TATA SWACH-Nano Tech Water Purifier ’ 1.How the TATA Chemicals developed an innovative product‚ Tata Swach‚ the Nano Filter? Tata Chemicals and Tata Consultancy Services Ltd first began work in 2006 on the idea of water purification system made up of natural materials. Mr. Gopalkrishnan‚ vice chairman of TATA Chemical was inspired by the concept of an earlier water filter conceived. The filter used rice-husk ash‚ which is derived after burning rice husk or chaff ‚ a byproduct
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Tata Tea Ad Analysis Tata Tea “ Jaago Re” Ad Campaign Analysis Tata Tea Overview o Formed in 1983 from the erstwhile Tata Finlay Company‚ a joint venture company formed in 1964‚ Tata Tea Limited is a group Company of TATA Group. Positioning in the market o Tata Tea announced a new chapter in its evolution by unfolding an innovative positioning and presentation of its largest tea brand – Tata Tea. o The brand shifted its positioning from a brand
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