has potential applications in energy‚ medicine (diagnosis and treatment of diseases and environmental ills)‚ nano-porous materials for water filtration‚ agriculture‚ electronics etc. Currently‚ a road map and business plan for the successful take off of Nigeria’s Nanotechnology and Advanced Materials Programme is being drawn whichare in the areas of Nanomedicine‚ Nanoelectronics and Nano Structured and Nanoporous materials. A National Centre for Nanotechnology and Advanced Materials is being established
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SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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Capitalizing on Tata Motor’s Success 20 Conclusion 21 Works cited 22 appendix A‚ B‚ C‚ D‚ E 24 Introduction Established under the parent company‚ Tata Group‚ in 1945‚ Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only
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Market Segmentation in Telecom sector: Its Role and Scope in Cellular Services in India Abstract Market segmentation plays a very crucial role in service sector. It helps in customizing the services to meet the needs of customers‚ so that they can get maximum satisfaction. It helps a customer to select a service that suits to his budget. Segmentation also helps in identifying the appropriate distribution channel for the services. It plays a very crucial role in increasing the return on investment
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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Ratan Tata: Tata Group Chairman (1991-2012) Ratan Naval Tata has stepped down as chairman of Tata Sons and while the entire team at the $100 billion Tata conglomerate will surely feel his absence‚ the average Indian too will have reason to miss him. The country probably never needed Tata more than it does today; as The Economist wrote recently‚ ‘by standing out against graft so publicly and consistently‚ Mr. Tata was ahead of his time’. Not that the business suffered because of it; the diversified
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Case: Fiat’s Strategic Alliance with Tata. IB-Sec A &C. Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below.. 1. Given that‚ Fiat existed and operated in India for long why did it decide to form a strategic alliance with Tata? * Frequent bottlenecks with earlier smaller JV partner(premier) * felt the need for bigger player- with financial and management compatibility * Long term approach
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MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT SAIM ANALYSIS OF TATA MOTORS LTD. Submitted to: Submitted by: Ms. Richa MBA 3rd Semester Akanksha Jain(05817003909) Govind Singh Bisht(06917003909) SESSION: 2010 - 2011 TECNIA INSTITUTE OF ADVANCED STUDIES Approved by AICTE‚ Ministry of HRD‚ Govt. of India‚ Affiliated To Guru Gobind Singh Indraprastha University‚ Delhi INSTITUTIONAL AREA‚ MADHUBAN CHOWK‚ ROHINI
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Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
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India’s largest and oldest conglomerate company‚ the Tata Group or Tata Sons Limited‚ which has interests in areas such as energy‚ telecommunications‚ financial services‚ manufacturing‚ chemicals‚ engineering‚ materials‚ government and healthcare. History It began as the "Tata Computer Centre"‚ for the company Tata Group whose main business was to provide computer services to other group companies. F C Kohli was the first general manager. JRD Tata was the first chairman‚ followed by Nani Palkhivala
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