Case Study 1 – Tata Tea Jaago Re media campaign Mahatma Gandhi was of the view: Be the change you wish to see in the world. Tata Tea seems to have taken that up quite seriously. With the help of its advertising and marketing initiative‚ Jaago Re‚ this time‚ the brand takes up the issue of corruption. In its third year‚ the Jaago Re campaign revolving around the issue of corruption has the tagline‚ ’Ab Se Khilana Bandh‚ Pilana Shuru’. In an official tete-â-tete with the media at a gathering‚ Sangeeta
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Case Study #1 – Hazel BSC 405: Business Operations Professor Jim Beam August 5‚ 2012 | | | | | | By: Joe Mama | | | | Hazel Hazel worked for a fortune 500 company for the past 15 years. The company itself has been slow during the down economy of the last few years‚ but recently things were beginning to turn around. Customer orders were on their way up and quality and productivity have dramatically improved as well. Things
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Introduction An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify automobiles are designed to run primarily on roads‚ to have . seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. Automobile comes via the French language‚ from the Greek auto [self] and mobiles [moving]; meaning a vehicle that
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17 Introduction This report is a case study about aspects of operations management involved in a bakery. The bakery was founded in 1960s. This is one of the famous bakeries known as Best bake in south of Bangalore. I have analyzed the operations management concepts and also few recommendations done in the necessity areas. As one of the oldest bakeries in the city‚ Best bake sets high standards
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Introduction The Tata group comprises over 100 operating companies in seven business sectors. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries. Tata Motors Limited is India’s largest automobile company‚it is a public limited company with consolidated revenues of INR 1‚65‚654 crores in 2011-12. It is the leader in commercial vehicles in each segment‚ and among the top in passenger vehicles with winning products
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2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One‚ the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition‚ Tata Motors would own the world ’s cheapest car - the US$ 2‚500 Nano‚ and luxury marquees
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Nanotechnology is derived from the combination of two words Nano and Technology. Nano means very small or “miniature”. So‚ Nanotechnology is the technology in miniature form. It is the combination of Bio- technology‚ Chemistry‚ Physics and Bio-informatics‚ etc. Nanotechnology originated in India around 16 years back. It is in its early development phase and therefore the industry keeps a keen watch over the students who pursue M. Tech. in nanotechnology. There are several career opportunities
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1. Purpose. The Army needed a vehicle that would help defeat the on-going threat in the new operational battlefield. Operation Iraqi Freedom and Operation Enduring Freedom called for a vehicle that would be able to absorb the impact of an Improvise Explosive Device (IED) and the Department of Defense did not have a vehicle in their inventory that would fit the needs of the units on the ground. Since the insurgents relied on these IED‚ their greatest causality producer‚ without having to actively
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Operation Gothic Serpent (OGS)‚ the manhunt for Mohamed Farrah Aidid (MFA)‚ leader of the Somali National Alliance (SNA)‚ commenced on 3 October 1993 and ended on 4 October 1993. Task Force Ranger’s (TFR) mission targeted the so-called Black Sea slum district‚ near the Bakara Market‚ to capture two of MFA’s key lieutenants near the Olympic Hotel. On the afternoon of 3 October 1993‚ Helicopters carrying assault and blocking forces launched around 1530 from the task force compound at the western
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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