Tata’s Nano: A Small Car with Large Consumer Surplus? Ref. No.: ME0012 op y Tata’s Nano: A Small Car with Large Consumer Surplus? “Since‚ promise is a promise the standard dealer version will cost Rs 1 lakh‚”1 – Ratan Tata‚ Chairman‚ Tata Sons “We designed the Nano to offer a new form of transport to the people of India and maybe later‚ to the rest of the world.”2 – Ratan Tata‚ Chairman‚ Tata Sons “…if economists are to play their part in shaping the canons of economic policy
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Marketing Plan for Tata Nano 15 May 2014 XLRI‚ JAMSHEDPUR TEAM MEMBERS (# 9) ABU ASIF HASAN AJIT SINHA AKASH PRIYRANJAN ASHUTOSH TRIPATHI GYANESH DUBEY SUMANTRA KAHAN MP13001 MP13003 MP13004 MP13017 MP13026 MP13060 Marketing Plan - Nano` XLRI- JAMSHEDPUR Acknowledgement The Project on “Marketing plan for Nano” is the glimpse of the gamut of marketing activities proposed for Tata Nano. This project has helped all group members to correlate all marketing concept under one umbrella. The project
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Competitor Analysis Tata Nano’s competitors can be classified on three scales - Economy‚ Performance and Convenience. Based on Economy Though Tata Nano was launched as the 1 Lakh car‚ it’s exact price range varies between Rs.1.59 lakhs to Rs.2.23 lakhs in the market at present. With this price range‚ in the four wheelers category there is Maruti 800‚ Maruti Suzuki OMNI‚ Maruti Alto 800 and Hyundai Eon which has a price lesser than Rs. 3 Lakh. Being the cheapest car available in India‚ they also
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Source Problems: Under the wing and leadership of Ratan Tata‚ Tata group has now grown and became as India’s biggest business conglomerate‚ a dynamic and aggressive organization. This essay will seek to identify and answer all the questions for the case study of Ratan Tata ranging from the organization strategies (home market v. international ventures)‚ determination if joint ventures are essential‚ question to whether how should the new successor manage for the future ahead and lastly‚ the risks
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Symbiosis Institute of Operations Management Marketing Management Project Report INTERNAL BRANDING vs EXTERNAL BRANDING STRATEGIES OF TATA TELESERVICES LTD. Submitted by Debasmita Acharya (001) Bhupesh Dua (026) Yadwinder Singh (081) Sandeep Soman (103) Mankaran Singh (123) Branding Strategies at Tata Teleservices Ltd. Contents INTRODUCTION .................................................................................................................... 3 OBJECTIVE ........
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Executive Summary- Nikita Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in its first year of launch 2009. To achieve this objective‚ we recommend Tata entering as a prime mover in building the world’s cheapest car for safe and comfortable family commuting for the Indian middle class‚ revolutionizing the auto industry in India. Connoisseurs of the automotive industry in India‚ Tata Motors with the production of passenger-cars since 1991‚ occupies 17% of the
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EXECUTIVE SUMMARY There is little or no doubt that India today has emerged as a powerhouse in the automotive industry. Tata Nano‚ the world’s cheapest car is sold in its native country for approximately Rs 1-lakh ($2‚198). Tata Nano is manufactured entirely in India by Tata Motor Limited. When the Nano was launched in March 2009‚ it accomplished Tata Group Chairman Ratan Tata’s vision of making a “people’s car”. The aim was to produce a car that is safe and affordable to almost everyone in India
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QUESTIONNAIRE OF TATA-NANO Dear respondents‚ We all are students of Asia Pacific Institute of Information Technology. As a part of my curriculum. we are conducting a study on “consumer satisfaction of TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis. 1. What’s your good Name……………… 2. Which category below includes your age? a). 18-20 b). 21-29 c)
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Tata Nano – The People’s Car 1) Why was this product a special one for market? With the concept of NANO‚ Ratan Tata Chairman of the TATA Group‚ had a vision of making “a common man’s car” which would be safe‚ affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was
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Q1. In the beginning‚ Tata Group’s initial organizational approach was to develop location bounded FSA’s and expansion in diversified SBUs in home country which build the capacity of TATA as centralized exporter. Restructuring of Tata was the basic step towards approach shift and development of internationally transferable FSAs like technical expertise‚ novel management practices and human capital. To take advantage from the FSAs which Tata developed‚ it used many expansion strategies like outsourcing
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