International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 A STUDY OF CUSTOMER SATISFACTION WITH REFERENCE TO TATA MOTOR PASSENGER VEHICLES Kavita Dua* Savita* Abstract: Satisfaction is crucial concern for both customers and organizations. Satisfaction is a subjective concept and therefore difficult to determine. It depends on many factors and varies from person to person and product to product. The importance of customer satisfaction in strategy
Premium Tata Motors Tata Nano
Strategic & Financial Objectives of TATA Motors‚Intel Coorparation and Lufthansa Tata Motors Tata Motors has agreed on a joint venture with Chery Automobiles in China for Jaguar Land Rover. China has been formalised to develop‚ manufacture and sell certain Jaguar and Land Rover vehicles and jointly branded vehicles for the Chinese market -Strategic Objective The Tata Motors Group employed 62‚716 permanent employees (previous year: 58‚618 employees) as of the year end out of which 56‚393 employees
Premium Lufthansa Tata Motors Land Rover
frugal engineering. By contrast‚ when Tata Motors engineers began creating the Nano‚ they were inspired more by the three-wheeled vehicles known in India as auto-rickshaws than by any existing car models in Tata Motors’ lineup. Building up from the bare minimum enabled the engineers to achieve their cost (and price) targets without compromising the essential functions of the car. If instead the Tata Nano had been designed on the platform of the then cheapest Tata car‚ it would have been twice the price
Premium Tata Nano Cost Tata Motors
Case Analysis: Moving Tata Consultancy Services into the “Global Top Ten” S. Ramadorai (Ram) was the current CEO of Tata Consultancy Services. The innovator behind this successful development and his predecessors had built TCS into India’s largest software services outsourcing firm. (Table 2‚ attached at the end) It began in 1968 as an in- house division of its parent firm‚ which was a member of the Tata group‚ India’s largest conglomerate. TCS was the 19th largest software services provider
Premium Business process outsourcing
Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4‚000‚ depending on
Premium Automotive industry Renault Tata Motors
factors 7 5.1 Taxes and financial influence 7 5.2 War and financial influence 7 5.3 Political changes and the stock market 7 6.0 How political factors influences organisational buying behaviour 8 6.1 Tata –nano:how political factors infuencethe buying behaviour 9 6.2 Buying behaviour of Tata motors: 9 7.0 Best suited product category influenced by political fagtor 12 8.0 conclusion 13 References 14 Executive summary Main focus of this paper is to illustrate and determine the organisational
Premium Decision making Tata Motors Tata Nano
Idea Generation Process For NANO: “The People’s Car” AND NIKE : “Just Do it” Stages of Idea Generation Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization Concept Screening* Test Marketing* Opportunity Identification Idea Generation Concept Development Product Development Positioning Development Commercial-ization *”Stage Gates” Marketing Plan Development A systematic approach that increases
Premium Tata Nano Tata Motors Marketing
TATA MOTORS PESTEL ANALYSIS Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development‚ design‚ manufacture and assembly‚ sale‚ and financing of vehicles‚ as well as sale of auto parts and accessories. The company primarily operates in India‚ South Korea‚ South Africa‚ Thailand‚ Bangladesh‚ Indonesia‚ Singapore‚ Spain‚ and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004. SWOT
Premium Tata Motors Tata Nano
focus is in India. This is a very risky move on Toyota’s part due to the new Tata Nano. The Nano is being released exclusively in India for the first few months and already has a high turnaround predicted. Even though India appears to be a very good market for expansion due to their low penetration ratio (eight per one thousand people)‚ it’s hard to believe focusing on the Indian market will be worthwhile‚ especially since Tata Motors is headquartered in India. Another area that seems odd for Toyota
Premium Tata Nano North America Hybrid electric vehicle
global economy. TATA MOTORS: In June 2008‚ Tata motors has acquired the Jaguar land Rover business from ford motor Company for $ 2.3billion bridge loan to fund this JLR buyout. And $2 billion of that is still due they had to make repayment in June. Total borrowings from bank of working capital are already Rs. 9‚600 crores. Now Tata Motors debt is twice its net worth. Now Tata motors needs lots of money to pay back the loans. Finally they came up with the cheapest card “Nano “. But they
Premium Subprime mortgage crisis Tata Motors Financial crisis