10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Table of Contents Executive Summary: 3 Understanding Brand 4 Key brand elements 4 Criteria for choosing brand elements 5 Brand positioning 5 Methodology of data collection: 6 Analysis of Data: 7 Brand Repositioning Pros and Cons: 8 Challenges in the path of brand Repositioning: 10 Survey conducted to judge the perception of customer due to brand Repositioning 14 Conclusions
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MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
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STUDY OF MERGER BETWEEN TATA TELESERVICES AND NTT DOCOMO SUBMITTED BY: ANKITA SHAH ROLL NO:43 PGP 1 DIV. A INTRODUCTION TO TELECOM SECTOR In today’s information age‚ the telecommunication industry is considered as the backbone of industrial and economic development . Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata and then experienced
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Case Study ’TATA SWACH-Nano Tech Water Purifier ’ 1.How the TATA Chemicals developed an innovative product‚ Tata Swach‚ the Nano Filter? Tata Chemicals and Tata Consultancy Services Ltd first began work in 2006 on the idea of water purification system made up of natural materials. Mr. Gopalkrishnan‚ vice chairman of TATA Chemical was inspired by the concept of an earlier water filter conceived. The filter used rice-husk ash‚ which is derived after burning rice husk or chaff ‚ a byproduct
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Strategy and positioning An overview of the organization that our team is working with is the hair industry for example hair salons‚ beauty stores and independent contractors. The type of product that we will talk about is the new hot trend for women‚ virgin hair which is known to be a multimillion dollar industry factors will be expressed how women are willing to spend hundreds on it even in this day and age with the economy being at a low. What is virgin hair? It is defined to be completely
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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1. INTRODUCTION 1.1 PERFORMANCE APPRAISAL Performance appraisal is the process of obtaining‚ analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does. It is a powerful tool to calibrate‚ refine and reward the performance of the employee. It helps to analyze his achievements and
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BSM311-Operations Management Submission 7th January 2013 Arif Tigadi 1109988 Operations Management Strategy of Tata Motors Word count : 5051 1 BSM311-Operations Management Submission 7th January 2013 Arif Tigadi 1109988 Executive summary: This report discusses the Operation management of India’s leading and the largest automobile manufacturer “Tata Motors”. In today’s business environment Operations management plays an important role in deciding the success of the company .Operations
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. ------------------------------------------------- EXECUTIVE SUMMARY After years of research and development‚ Tata Motors stunned the worldwide automotive
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