SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a
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weaknesses that Tata‚ as an internationally branded company‚ could potentially face. Tata motors wanted to compete in the Indian automotive industry by creating a form of transport that could carry up to 5 passengers. One of the requirements of the car was to provide an alternative to a traditionally used overloaded motorcycle which was unsafe. The main feature of the car was definitely its low sticker price‚ making it affordable for the growing middle class family in India. So‚ Tata Motors priced
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Tata Nano The Tata Nano is a small‚ affordable‚ rear-engine‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. The car was envisioned by‚ Ratan Tata‚ Chairman of the Tata Group and Tata Motors‚ who has described it as an eco-friendly "people’s car". The prefix "nano" derives from the Greek root ’nanos’‚ meaning dwarf. "Nano" also means "small" in Gujarati
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ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh
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The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India‚ the Nano is the cheapest car in the world today. Before it went on sale‚ a price of 1 lakh (US$1‚800) was widely touted. Since its 2009 debut‚ the price has increased. Nevertheless‚ the Nano remains the lowest-cost four-wheeled passenger vehicle in India. History[edit] After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to
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Introduction Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954‚ the company launched its first automobile; between 1954 and 1969‚ it collaborated with Daimler Benz to produce commercial vehicles. By the 1990s‚ the company had entered the passenger vehicle market. In 2004 Tata Motors acquired Daewoo commercial Vehicle Co. Ltd.‚ Korea’s second- Largest truck manufacturer‚ and became the first Indian company to be listed on New York Stock Exchange. The next year‚ it acquired a
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TATA NANO "Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India ’s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the wait of five years‚ crossing all financial and technological barriers‚ Ratan Tata kept his promise and unveiled Tata
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