CHAPTER 1: INTRODUCTION About Tata Croma Figure 1.1: Croma TATA Croma is the nation ’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores‚ Croma Kiosks and latest online vertical. Croma has been launched by Infiniti Retail Limited‚ a 100% subsidiary of Tata Sons. It efficiently and successfully runs Croma ’s retail operations in India. Tata Croma offer customers over 6000 products across eight categories in a
Premium Inventory
Assignment 2 Analysis of the message strategy in the Tata Tea – “Jaago Re” advertisement. Submitted to: Bhagat sir Tata Tea – Jaago Re In today’s highly competitive marketing world‚ the ‘Tata Tea’ brand has been able to position itself as one of the most in-demand beverage brand. In my review‚ I will be highlighting the impact of the ‘Tata Tea’ advertisements on the consumer. INTRODUCTION Tata Tea Limited is a subsidiary company of the TATA Group‚ set up in 1964 as a joint venture company with
Premium Tata Group Tea Black tea
Introduction The Tata Group is a very large group of businesses that dominate markets in India. The organization has established itself as a leader in markets such as the airline industry‚ hotel‚ software‚ investment‚ and steel industry. There is a long history of corporate responsibility within the group‚ and it is no surprise that all Tata companies have adopted a Tata Code of Conduct as well as many international standards. Tata Steel is one of twenty-eight major corporations within the Tata Group. Founded
Premium Tata Group Corus Group International Financial Reporting Standards
Introduction Backed by 100 glorious years of experience in steel making‚ Tata Steel is among the top ten steel producers in the world with an existing annual crude steel production capacity of 30 Million Tonnes Per Annum (MTPA). Established in 1907‚ it is the first integrated steel plant in Asia and is now the world`s second most geographically diversified steel producer and a Fortune 500 Company. Tata Steel has a balanced global presence in over 50 developed European and fast growing Asian markets
Premium Steel Corus Group Iron ore
offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate all our offerings under one simple‚ ownable brand idea – in our case‚ simplifying telecom. Second was to launch several very important‚ and in some cases‚ breakthrough
Premium Tata Teleservices Mobile phone companies of India NTT docomo
The following information will be for the benefit of the “nano-brewery”‚ in which financial ratios will be calculated and explained to help the stockholders proceed forward with their goals and gaining the understanding of the financial health of their operation. In addition to that information‚ market research has been conducted and suggestions on how to expand upon the existing products and services will be provided. Along with the expansion of the products and services‚ there are recommendations
Premium Marketing Management Strategic management
information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing
Premium SWOT analysis Credit card Tata Motors
Simone Tata [pic] Contents 1. Personal and working life…………………3 2. Struggle…………………………………….5 3. Achievements……………………………….7 4. Future plans………………………………....8 5. Reference………………………………….....10 1. Personal and working life | |Simone Tata‚ Chairperson‚ Trent | | |Reticent‚ shy‚ soft are the words that come to your mind when you meet Simone Tata‚ the 72-year-old
Premium Retailing Tata Group
TATA TEA (GB) LIMITED The proposed acquisition: As part of Tata Tea’s strategic intent to rely less heavily on black tea revenues and position itself to benefit from the growing convergence between the tea beverages business and other beverage segments‚ Tata Tea and the Tata Group have recently acquired a 30% equity stake (the “Acquisition”) in Energy Brands Inc. (“Energy Brands”) for an overall consideration of USD677m. Energy Brands is a “new age”beverage company that was formed in 1996 and
Premium Tea Tata Group
LEADERSHIP QUALITIY OF RATAN TATA RATAN TATA (born December28‚ 1937 in Mumbai) is the present chairman of the Tata Group India largest conglomerate established by earlier generation of his family. PERSONALITY • Very dignified •Ethical •Dependable •Believes in keeping promise •Loyal and believes in relationship •Questioning the unquestionable • Risk taker not a speculator • Employ leadership quantities and a tremendous m motivator Motivation RATAN TATA must always keep motivating
Premium Leadership Tata Group Quality control