Tata Motors The Indian Automobile industry The automotive sector is one of the core industries of the Indian economy‚ Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. The cumulative annual growth rate of production of the automotive industry from the year 2000-2001 to 2005-2006 was 17 per
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West Virginia Attorney General‚ Darrell McGraw‚ is suing Capital One for misleading practices in both lending and collection practices. The complaint was filed to the West Virginia’s Circuit Court and it states that Capital One enticed consumers with a repayment plan by mailing out solicitations disguised as new credit offers (Megan‚ 2010). “Capital One offered to provide credit card holders one dollar of new credit if they agreed to transfer the entire balance of a charged off account to the new
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Tata Motors Limited: Ratan’s Next Step Executive Summary Ratan Tata‚ chairman of Tata Motors Limited (Tata Motors)‚ came out with the good reputation "the world’s cheapest car" into New Delhi Auto Expo. Introduction of Tata’s background Situational Analysis Strengths Manufacturer of the world’s cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design
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Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing push from the company. The hype fizzled out even before Tata Motors could effectively roll out sizeable (number of) cars on the road." A person close to the company said‚ "Somehow it got slotted as a Rs 1-lakh car or a cheap car. Tata Motors did not intend to position it like that‚ but they did not do enough to manage perceptions." Making too much of the price tag was a mistake‚ said Zia Patel
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Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic
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Tata Nano: The World’s First RS. 1 Lakh Car Ratan Tata had an idea‚ after a personal experience‚ to produce a car which is cheaper than 1 Lakh. They realized very fast that they can’t build a car by benchmarking against existing cars‚ so they took only the important systems which are also available in a two-wheel scooter. It was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The car was an unmitigated
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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SHAKY START Left to himself‚ Ratan Tata would probably have stayed on in the United States after training as an architect at Cornell University. But the son of deputy group chairman Naval Tata and the nephew of JRD Tata couldn’t be allowed to work outside the group (he had an offer from IBM). In 1962‚ Ratan joined the family business‚ working on the Tata Steel shopfloor at Jamshedpur‚ just one of several thousand employees. He got his first independent assignment less than a decade later --
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To: Ravi Kant (Managing Director‚ TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September‚ 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy‚ given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly
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Generally speaking‚ advertising is the promotion of goods‚ services and ideas‚ usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to
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