NEW PRODUCT ENTRY STRATEGIES BY SASHANK IYER - 18 MMS Once a product is developed‚ effectively product launch becomes the critical step to its success. The Product Launch Process must address all the steps necessary to start volume production‚ plan and execute marketing activities‚ develop needed documentation‚ train sales and support personnel (internal and external)‚ fill channels‚ and prepare to install and support the product. Below we have given ten different examples of new
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their families possess 25% of the right to vote through their share capital and there is at least one family member on the board of the company. India has always been a capital-scarce economy. Historically‚ large Indian family-run groups like the Tatas and the Ambanis have stepped in to fill this gap‚ and have moved aggressively to take advantage of newly deregulated markets. But over the last decade‚ many smaller and regional family
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Requirement for the BBA Programme Presented By‚ Rahul Nikkam(2139) Vicky Patel(2161) Yash Patel(2163) Varun Pimpl(2167) Mehul Rathod (2178) SY BBA DIVISION:C Academic year-2013-2014 PROJECT REPORT ON PERFORMANCE APPRAISAL SYSTEM AT TATA MOTORS Human Resource (or personnel) management‚ in the sense of getting things done through people‚ is an essential part of every manager’s responsibility‚ but many organizations find it advantageous to establish a specialist division to provide
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automotive industry‚ steel industry and infrastructure industry such as Tata Motors‚ Tata Steel and the efforts they are putting to arrest the attrition in the sector. We have tried to look at the problem through the eyes of HR Personnel at Tata Motors who are leaving no stones unturned to make the best of the talent pool at their disposal. The paper also looks at the problem of the laterals movements of the employees in Tata Motors as a lot of mid level managers move to pursue higher study and join
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frugal engineering. By contrast‚ when Tata Motors engineers began creating the Nano‚ they were inspired more by the three-wheeled vehicles known in India as auto-rickshaws than by any existing car models in Tata Motors’ lineup. Building up from the bare minimum enabled the engineers to achieve their cost (and price) targets without compromising the essential functions of the car. If instead the Tata Nano had been designed on the platform of the then cheapest Tata car‚ it would have been twice the price
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the segments like scooters‚ mopeds‚ motorcycles‚ three wheelers. Tata Motors: Initially known as TELCO‚ Tata Motors is the largest manufacturer of commercial vehicle in India and also the largest private sector company. The company produces light commercial vehicles‚ passenger cars‚ commercial vehicles and multi-utility vehicles. The most popular vehicles are Indica‚ Safari‚ Estate‚ Sierra etc. The latest innovation of the Tata Motors is the Nano car which is called the people’s car. This one lakh
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1) If you would be the CEO of Eicher Motors‚ which other CSR activities you would have undertaken that would have aligned well with the current CSR activities? The case study on Eicher Motors CSR activities manifests a lot about company’s sincere interest towards socio-economic development‚ environment and community upliftment. The Company seems to have promoted various initiatives through EMP program and formulated mitigation measures to address environmental concerns/risks. Current CSR initiative
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as Jaguar Land Rover (JLR)‚ a subsidiary of Indian auto OEM Tata Motors‚ part of the conglomerate Tata Group. Land Rover represents more than 75% of JLR ’s wholesale volumes‚ which are concentrated in the UK‚ Europe‚ North America‚ and China. Its models include the top selling Freelander 2‚ and Defender‚ Discovery 4‚ and Range Rover SUVs. Before US giant ford owned this company for eight years. In 2008 Ford sold both brands to the Tata Group for about $2.5 billion. Ford had acquired Land Rover in
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The case focuses on positioning a new brand‚ the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target‚ the huge emerging middle class of Indian consumers‚ and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009
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* Table of Contents Executive Summary i PART A 1 1.0 Industry Background 1 1.1 Size 1 1.2 Growth 1 1.3 Current Trends/Developments Affecting the Promotion Program 1 2.0 Macro environment Factors and Issues 2 2.1 Demographic 2 2.2 Political 2 2.3 Eonomic 2 2.4 Social- cultural 2 2.5 Technological 3 2.6 Legal 3 3.0 Company Snapshot 3 3.1 Brief Sketch 3 3.2 Place in the Industry 4 3.3 Business Philosophy 4 3.4 Mission 4 3.5 Product Line
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