BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
Premium Tata Teleservices Broadband Tata Group
Tata Motors Acquisition of Daewoo Commercial Vehicles Table of Contents Introduction 3 Tata Motors 3 Daewoo Motors 4 Strategic and Economic Aspects behind the Acquisition 5 Strengths of Daewoo Motors 7 The Challenges 9 The major potential synergies from the deal: Realisation of the same 11 Conclusion 13 Reference 14 Bibliography 16 Introduction This report will look into the case of Tata motors and Daewoo Commercial Vehicle
Premium Tata Motors Developed country Tata Group
Summary The case simulation was an exciting and scary experience. The case puts you at the head of a supply chain‚ as a manager who is responsible for the production of two new lines of mobile phones. The two lines of mobile phones only sale from May through December for a total of four years. Throughout the simulation/ case‚ the decisions made impacts performance and the longevity of your company. You are teamed up with team advisors that all have different opinions and can be considered unpredictable
Premium Mobile phone
The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
Premium Tea Marketing
The simulation wasn’t as intuitive as I thought at first; it took three tries and 20 steps in order to get the 61% buy in order to complete the simulation. There was one steps taken that gave a 0 or neutral buy‚ basically a waste of money and time. I quickly evaluated that in order to start a change process and achieve the buy in and support‚ activities need to be done in a certain order. I think the simulation does take into account the perceived human emotions surrounding change‚ however‚ it only
Premium Thought Change management Emotion
The company was started in 1868 as a Tata group company that was involved in textile manufacture. The company was invented by Jamsetji Tata at Nagpur in Maharashtra. He brought first textile mills in the country as well one of the most luxurious hotels in India. In addition‚ he made it possible for the India to have the first airline. Tata Company did very well growing from textile to automobile company. In recent years‚ its turnover has raised significantly. For example in 2004‚ the company turnover
Premium Tata Motors Tata Group Automotive industry
Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
Premium Car rental Marketing Competition
MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
Premium Tata Motors
improvement of processes in manufacturing‚ engineering‚ game development‚ and business management created in Japan after World War II‚ influenced partly by American business and quality management teachers who visited the country”‚ Personally I find this fact rather fascinating as it is a well-known fact that Japanese companies are the leaders in company efficiency. Also Toyota Production System are well known for operating the Kaizen strategy “where all line personnel are expected to stop their
Premium Steel Corus Group PDCA
Tata Motors was founded in 1945‚ as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945‚ Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited
Premium Tata Nano Tata Nano Tata Motors