UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN [pic] Harnessing Energy through Knowledge Assignment Topic TATA NANO ECONOMICS & MANAGEMENT DECISIONS (MBCE 701) MBA LSCM 1st YEAR Submitted to : Submitted by: Ms. K. Deepa Anoop(4)‚Ashish(9)
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Session 7 DISTIBUTION CHANNELS By the end of this unit‚ you should be able to: • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers
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Tata Nano: The World’s First RS. 1 Lakh Car Ratan Tata had an idea‚ after a personal experience‚ to produce a car which is cheaper than 1 Lakh. They realized very fast that they can’t build a car by benchmarking against existing cars‚ so they took only the important systems which are also available in a two-wheel scooter. It was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The car was an unmitigated
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• Joined Tata Motors in July 1978 as GET. • Worked in maintenance‚ production & as Engine Factory Head. • Fond of swimming. PLANTS OF TATA MOTORS LTD. MILESTONES DATA REGARDING THE SITE [pic] MASTER PLAN ORGANIZATION STRUCTURE AND PHILOSOPHY STRUCTURE FOR SUPPLY CHAIN STRUCTURE FOR SUPPLY CHAIN VENDOR PARTNERING [pic] PROJECTED STATE EARNINGS FROM TATA MOTORS [pic]
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Professor Paul Herbig Lecture #8: Channel Conflict Distribution channel members—the manufacturer‚ the wholesaler (or industrial distributor)‚ the retailer‚ and the customer are interdependent and their relationships are a key to the successful operation of the channel. Conflict is virtually inevitable throughout the marketing channel. Most researchers agree that this condition is due primarily to the functional interdependence between channel members . Between the channel members‚ a dynamic field of
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To: Ravi Kant (Managing Director‚ TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September‚ 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy‚ given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly
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The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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power of money to invest into the market in the form of insurance or mutual funds‚ and our objective was to find out investor who can be the future client of the company‚ our project "Synergy of High Net- Worth Individuals (HNI) With their Distribution Channel" ‚which mainly focus on finding out the investment behaviors of the HNI clients‚ their mode of investment ‚ and the people who can change their financial decision‚ because most of the HNI client usually take the Advice of the people who are
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Evaluate 7.1 Short Paper: Channel Strategy—Starbucks Corporation Kathleen Litman INT 640—Multinational Marketing Strategies Professor Michelle McKeogh February 26‚ 2012 Overview—Starbucks Corporation According to Starbucks’ 2011 Annual Report‚ the company is the premier roaster‚ marketer and retailer of specialty coffee in the world‚ with over 17‚000 stores in more than 55 countries‚ as of fiscal year 2011. 2011 was an important year for the company in that it celebrated its 40th anniversary
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also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This
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