MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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1.0 Source Problems Being able to maintain Tata Groups core values and vision; during a time of uncertainty in the economy and in the internal organisation as well. 2.0 Secondary Problems These problems can be identified separately as short or long term problems. Whereby the short term problems are ones that can be solved and addressed currently or instantly‚ whereas long term problems having to take some careful planning and analysis and require solutions that are spread out over a couple of
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information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing
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SUMMARY Tata group is one of the largest multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India Which deals with different types of Products and services‚ they have mainly 8 business sectors‚ they are information technology and communications‚ engineering‚ Materials‚ Services‚ Energy‚ Consumer products‚ Chemicals. My project is on the India’s largest automobile company Tata Motors Ltd which comes under engineering sector of Tata Company. The purpose of Tata motors is
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Introduction Backed by 100 glorious years of experience in steel making‚ Tata Steel is among the top ten steel producers in the world with an existing annual crude steel production capacity of 30 Million Tonnes Per Annum (MTPA). Established in 1907‚ it is the first integrated steel plant in Asia and is now the world`s second most geographically diversified steel producer and a Fortune 500 Company. Tata Steel has a balanced global presence in over 50 developed European and fast growing Asian markets
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Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic
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Types and Patterns of Innovation Tata Nano: The World’s First Rs. 1 Lakh Car On a rainy day in 2002‚ Ratan Tata‚ Chairman of India’s Tata Group‚ was driving to the airport in Bangalore. In front of him was a typical sight: an entire family on a two-wheel scooter. The father drove the scooter with a young child standing in front of him‚ and his wife held a small baby in back. Suddenly the scooter skidded and overturned‚ sending the family tumbling. Tata and his driver narrowly escaped running
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