HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction & Allied Activities Electrical and Non-Electrical Machinery Electricity & Non-Conventional Energy Electronics Services Shipping & Exports Hotels Financial Drilling Real Estate Other Watches Pulp & Paper Press Engineering & Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise Business Network
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RATAN TATA Born: 28 December 1937 in Surat‚ India Nationality: India Today’s modern India in a way is very much indebted to Jamsetji Tata‚ known as "The Father of Indian Industry" Ratan Tata (great-grandson of Jamsetji Tata) who became the successor of Tata Group and gave a glorious expression to each of his dreams. He was the chairman of the group. from 1991-2012He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of the group which
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developing countries‚ are very limited. As globalization continues to pose challenges to the businesses in emerging nations‚ the concept of CSR has gained importance in Indian firms. Our study aims to point out these gaps and discuss the approach of TATA (Indian Firm) towards CSR and the motives‚ obstacles and measures in implementing CSR practices in Indian emerging market. CSR relates to the social responsibilities that corporates have towards the society and its people to benefit. CSR is a
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head: DISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their
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Distribution Facilities There are three key players in Tehindo’s supply chain: the tea leaves suppliers‚ ten factories across Indonesia and the distributions facilities‚ which includes sales center‚ distributors‚ wholesalers‚ retailers. - Tehindo corporate organization owns a total of over 1500 hectares of tea plantations in West Java. - Ten manufacturing plants are spread across three island in Indonesia: Sumatera‚ Java and Bali. - Tehindo use 4 types of channel to distribute their tea products
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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The news channels after dominating the Indian television screens for long are losing ground. There is growing disenchantment with the kind of content that is being telecast‚ and more and more viewers are switching to general entertainment channels (GEC)‚ especially Hindi GECs. Interestingly‚ Doordarshan News‚ which is a state broadcaster‚ is not slipping. It continues to hold on to its number 4 position. PriceWaterhouse Coopers in its study titled Indian Entertainment and Media Outlook 2010 attributes
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review To reach a target market‚ the marketer uses marketing channels. The marketer uses distribution channels to display‚ sell‚ or deliver the physical product or service(s) to the buyer or user. They include distributors‚ wholesalers‚ retailers‚ and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses‚
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CHAPTER 8: MARKETING CHANNELS CHAPTER 8: MARKETING CHANNELS Its Nature & Functions * Marketing channels are conduits used by the firm to distribute its products. * Marketing channels are human creations and they may be designed and structured to serve the needs of the user. * A marketing channel may be defined as a set of interdependent organization and individuals that facilitate the movement and transfer Functions of the Marketing Channels 1. They routinize
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