NEW DEVELOPMENT LIFE CYCLE OF TATA NANO SHIVARANJAN M ROLL NO 53 MBA II SEM Contents: |Sr. No. |Subject |Pg. No | | | | | |1 |Executive Summary |3
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Target markets Current vs. new targets Current targets Tata is targeting small scale transporters and entrepreneurs in India. Now farmers and those who want to carry small products are using it‚ it is very cheap compared to other transport method that is the main reason why it is very popular in India. Light and Intermediate commercial vehicles; this segment of vehicles are targeting to those who wants to transport medium load from one place to another like fruit transportation‚ building materials
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PROJECT GUIDE MR. AJIT PANDEY Sr. Manager‚ TMDC‚ TATA STEEL Submitted by: ANSHU AMAN 2012MB0022 ISM DHANBAD 2012-2014 ACKNOWLEDGEMENT “A journey of one thousand miles begins with a single step”‚ so goes an old adage. This is exactly how I am feeling when I have to finish my project. There are many people who have helped and supported me in completing my project. It will be injustice if I do not remember them at this juncture‚ and highlight their contribution towards
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[pic] Profile » Overview Tata Advanced Systems (TASL) was set up in 2007 as a vehicle to extend the Tata group’s business operations to the national security and defence sector. TASL is a wholly-owned subsidiary of Tata Sons. The company’s objective is to unify competencies and create capabilities across Tata group companies in order to provide integrated solutions and critical technologies in the areas of defence‚ homeland security‚ offset business and disaster management. TASL is a key
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tractor space 4 Why did they go in for Ssangyong 4 Technology benefits which Ssangyong possesses 4 Mahindra’s experience of the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5 PART II 7 TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10 PART III 10 Further Plans 11 Prescriptive
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Organizational Study at TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division‚ Akurdi Plant) Submitted by Viraj Nilajkar Under the Guidance of Himesh Nair Manager‚ Business Development TATA AUTOCOMP SYSTEMS LTD (Interiors and Plastics Division) Table of Contents COMPANY PROFILE Background & Inception of the Company Tata Autocomp Systems Ltd (Tata Autocomp) is a TATA Group company and is promoted by Tata Industries and Tata Sons. It was incorporated on
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TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets‚ they later acquire CORUS which was an established name in Europe‚ but were not cost effective in their operations (Tarun Khanna‚ Krishna G. Palepu and Richard J. Bullock‚ 2009). This acquisition provided them the right synergy by combing the low cost
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Variable Cost Semi-variable Cost PROFILE OF TATA STEEL founder; Jamsetji Nusserwanji Tata.‚ that on 27th February‚ 1907. Tata Steel Limited -Bombay House‚ MUMBAI. Backed by 100 glorious years of experience in steel making. It is listed in Fortune 500 Company. World ranking stands 5th position. Turnover in FY 11 rose 17.5% to 29‚396 crores (US$6.59 billion) from 25‚022 crores (US$5.61 billion) in FY 10 Current chairperson of TATA GROUP is Mr. CYRUS MISTRY. VISION OF THE COMPANY
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Table of Contents Executive Summary 2 Product 12 Price 12 Place and Promotion 13 Branding 13 Segmentation 13 Targeting 14 Positioning 14 Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics
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Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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