A STUDY ON CUSTOMER SATISFACTION ABOUT THE SERVICE RENDERED BY THE TRUE SAI WORKS WITH REFERENCE TO PASSENGER CARS IN SALEM CITY [pic] Submitted to The True Sai Works‚ Salem. Requirement for the award of degree of Bachelor Of Business Administration (B.B.A.) Submitted by N.NIZAR AHAMED (Regd. No; 07AHA1488) Under the guidance of Mr. C.Mugunthan‚ M.com.‚ M.Phil.‚ (Head of the Department-Management) SALEM SOWDESWARI COLLEGE (SFC) Affiliated to Periyar University‚ Salem-636010
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TATA MOTORS In the following assignment we will discuss how TATA MOTORS in a developing economy like INDIA‚ is expanding its business in foreign market and at the same time facing threats due to Globalisation in domestic markets through SWOT ANALYSIS. STRENGTH The International strategy of TATA MOTORS has been so far to keep local Managers busy in new acquisitions‚ but they moved only a couple of senior Managers from INDIA to INTERNATIONAL market. The major benefit that TATA had with
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Moral Minefield | Has Tata Steel‚ one of India’s oldest and most admired corporates‚ diverged from the ethical path laid down by its founding fathers? | | By DIVYA GUPTAPublished :1 November 2011 | | | | Text Size | | | | | | | Print this page | Email this page | Add to favourites | Share with friends | | | | | | | | Single page | | | | PHOTOGRAPHS BY AKSHAY MAHAJAN | | The hundred year old Tata Steel plant’s chimneys pumping out black
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Potential: A Case Study of Tata Nano Dr. K.G. Arora1‚ Anju Arora2 1 Director‚ 2Assistant Professor 1 S.D. Institute of Professional Studies‚ Muzaffarnagar 2 S. D. College of Management Studies‚ Muzaffarnagar 1 kgarora@rediffmail.com‚ 2anjubathlaarora@gmail.com National Conference on Emerging Challenges for Sustainable Business 2012 1086 A Dream Shattered or Still A Big Potential: A Case Study of Tata Nano A DREAM SHATTERED OR STILL A BIG POTENTIAL: A CASE STUDY OF TATA NANO Abstract Keeping
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Mumbai: Tata Chemicals‚ a Tata group company‚ and Hindustan Lever’s (HLL) Hind Lever Chemicals (HLCL) are merging together to form what would be the second-largest fertiliser company in India. This is the third time that the Tatas and HLL are coming together and this time it is in the fertilisers and chemicals businesses. Previously the two came together in the Hindustan Lever-Tomco deal in 1993 and Lakme-Lever in 1998. The Tatas hold 30 per cent and financial institutions hold 26 per cent stakes
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forces model by Tata Motors Company on their new product‚ Tata Nano. Tata motors are the largest automobile company in India with revenues in excess of USD 16 billion in 2011. Tata motors have subsidiary companies and associate companies involved in various industries including mining‚ oil‚ manufacturing‚ and telecommunications. Tata motors have operations in Spain‚ Korea‚ Thailand‚ UK‚ and South Korea. The paper begins by identifying porters five forces. Second‚ a brief history of the Tata Nano is discussed
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version will cost Rs 1 lakh‚”1 – Ratan Tata‚ Chairman‚ Tata Sons “We designed the Nano to offer a new form of transport to the people of India and maybe later‚ to the rest of the world.”2 – Ratan Tata‚ Chairman‚ Tata Sons “…if economists are to play their part in shaping the canons of economic policy fit for a new age‚ they will have to build on the foundations of consumer’s surplus.” 3 No tC – J.R. Hicks‚ Nobel Laureate British Economist Tata Motors‚ set up in 1945 to manufacture
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Idea Generation Process For NANO: “The People’s Car” AND NIKE : “Just Do it” Stages of Idea Generation Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization Concept Screening* Test Marketing* Opportunity Identification Idea Generation Concept Development Product Development Positioning Development Commercial-ization *”Stage Gates” Marketing Plan Development A systematic approach that increases
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Classification of the segments of car. 3. India’s auto sector by 2015 $25 billion. Manufacturers Maruti Suzuki • Tata Motors • Ford India • Honda • Mercedes Benz • Toyota • Hyundai • Mahindra • General Motors • BMW • Hindustan Motors • Volkswagen • FIAT • Skoda Auto • Audi • BMW • Hatchbacks Maruti Suzuki 800 - Alto - Zen Estilo - Wagon-R - A-Star • Tata Nano - Tata Indica • Hyundai Santro - Hyundai i10 • Chevrolet 4. 5. India’s population-1‚166‚079‚217 (2009 est
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Bibliography: www.tatasteel.com 100th Annual report of the company mentioned on the site. Printed issuance by TATA steel on Environment concern.
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