Executive Summary: Tanishq started in 1995‚ pioneered the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold‚ trust‚ honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has
Premium Brand Brand Brand management
necessary) 1 TATA BUS/PICK UP/TRUCK 2 NISSAN TRUCKS 3 RENAULT TRUCKS 4 TATA DAEWOO TRUCKS 5 MERCEDES TRUCKS 6 VOLVO TRUCKS 7 MAN TRUCKS 8 SCANIA TRUCKS 9 HINO TRUCKS 10 IVECO TRUCKS (Terminate the interview if the answer is ‘NO’ for the questions 1 or 2or 3 or 4. If ‘YES’ to any one of it‚ Continue) 2) Please rate the BRAND of vehicle according to its performance -In the scale of 1 to 10‚ 1 being the least and 10 being the highest performance-(Encircle) 1 TATA BUS/PICK UP/TRUCK
Premium Truck Question Diesel engine
TATA HYRDO (Eco friendly car) “ WATER IN ‚ WATER OUT “ Need of the product : It is Perfect solution to check global warming and depleting non-renewable fuels. Fuel : water Bi-product : water Chemical reaction : 2H2 + O2 = 2H2O Pick up/ acceleration : Best‚ better than petrol‚ gasoline cars as its based on Rocket technology ( hydrogen fuel) . Working : The electrolyte cell splits water in to hydrogen and oxygen with solar power which
Premium Gasoline Automobile Tata Motors
Tata Nano – The People’s Car 1) Why was this product a special one for market? With the concept of NANO‚ Ratan Tata Chairman of the TATA Group‚ had a vision of making “a common man’s car” which would be safe‚ affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was
Premium Tata Nano Tata Motors Automobile industry in India
This essay proposes to investigate the effects of recession on the automobile industry in world specifically in United Kingdom‚ United States‚ India and Japan. This includes its effects on employment sector‚ advertisement sector‚ Research & Development Sector‚ Banking Sector and other sectors related to this‚ the effect on overall economy and the related terminologies thereof. Also‚ the aim is to the study of effect of recession on downturn in automobile industry due to changes in Trade Agreements
Premium Automotive industry General Motors Tata Motors
achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in its first year of launch 2009. To achieve this objective‚ we recommend Tata entering as a prime mover in building the world’s cheapest car for safe and comfortable family commuting for the Indian middle class‚ revolutionizing the auto industry in India. Connoisseurs of the automotive industry in India‚ Tata Motors with the production of passenger-cars since 1991‚ occupies 17% of the Indian market-share in passenger vehicle segment. Under
Premium Tata Nano Automobile Tata Motors
ABSTRACT "THE FIRST CONCERN OF A COMPANY IS THE HAPPINESS TO PEOPLE CONNECTED TO IT." The modern scenario is no longer based upon the ethics of past‚ the competitive revolution among the organizations has changed the perception of employees. The technology savvy producers have kept many welfare options infront of the employees‚ which have attracted employees to work and to adopt the culture. The options which got created by the employees or by the organizations set a benchmark infront of them
Premium Tata Group
COMPANY ANALYSIS REPORT: JAGUAR LAND ROVER AUTOMOTIVE LTD. (JLR) TABLE OF CONTENTS Summary ............................................................................................................................................................................... 1 Introduction .......................................................................................................................................................................... 2 Products ....................................
Premium Tata Motors Land Rover Jaguar Cars
environment. In this essay‚ an analysis on India based automobile company Tata Motors Limited’s actions‚ experiences and challenges faced for their international business plan will be explained. Overview Tata Motors Limited is an Indian multinational automotive which is part of the well know Tata Group. They are based in Mumbai‚ India and are India’s largest automobile company with total revenue of US$ 27 Billion in 2010-2011 (Tata Motors‚ 2011). It deals with products such as passenger cars‚ buses‚
Premium Tata Motors
TATA MOTORS PESTEL ANALYSIS Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development‚ design‚ manufacture and assembly‚ sale‚ and financing of vehicles‚ as well as sale of auto parts and accessories. The company primarily operates in India‚ South Korea‚ South Africa‚ Thailand‚ Bangladesh‚ Indonesia‚ Singapore‚ Spain‚ and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004. SWOT
Premium Tata Motors Tata Nano