A PROJECT REPORT ON “A STUDY ON FACTORS INFLUENCING THE CONSUMER PREFERENCE OF FOUR WHEELER COMMERCIAL VEHICLE PURCHASING IN “INDORE” INSTITUTE OF MANAGEMENT STUDIES SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF M.B.A (MASTER OF BUSINESS ADMINISTRATION) Submitted By:Manish Neware MBA: II – SEMESTER Approved By: Guided By: Mr. vivek
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Jamnalal Bajaj Institute of Management Studies | | | | | Sachin Patil Roll No: 56 Managerial Economics Projection of Sales of Tata Motors - Commercial Vehicles from Year 2012-2020 Sachin Patil Roll No: 56 Managerial Economics Projection of Sales of Tata Motors - Commercial Vehicles from Year 2012-2020 This is to certify that Sachin Patil‚ Roll no.: 56‚ a student of Masters in Information Technology from Jamnalal Bajaj
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Videocon DTH c. Dish TV d. Tata Sky e. Big TV Q3. Reason for using particular DTH Services? a. Package Cost b. Installation Charge c. Universal Remote d. Other Reasons Q4. Are you aware about the service quality‚ tariffs and Installation charge of all other DTH Services? a. Yes b. No Q5. How do you rate the Instrument Cost of DTH Service? Options | Dish TV | Tata Sky | Videocon | Airtel | Big TV | Highly Satisfactory
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2. Some of the growth of knowledge management systems in TCS and how the sytems helped its business are listed as below: KBASES AND GROUPWARE It is a knowledge repository in the corporate and branch servers accessible to all employees through the intranet. It contained wide range of information regarding processes‚ line of technology and the line of business. The groupware was a body which automated various in house systems such as training and many other functions. CLOSELY KNITS COMMUNITIES
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automotive sector India. In the fiscal year 2006-07‚ the domestic passenger car market grew up by 20 percent‚ making India one of the fastest growing passenger car markets in the world in absolute terms. The introduction of the low-cost small car concept Tata Nano has generated much hype and generated discussion on the emergence of a burgeoning global low-cost small car market. This study conducts a comprehensive evaluation of India’s small car automobile industry and analyzes its role as potential lead
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A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA NANO INDEX. 1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY. 1. PORTER’S FIVE FORCES Diagram of Porter’s 5 Forces Threat of Entry Rival Supplier Power Importance of volume to supplier
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Consumer Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21 Digital
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of their capacity and incentive to deliver in the alliance‚ what they wanted from each other‚ and what was the outcome of the alliance and why it brought limited benefit to Honda and Rover. In the second part‚ the reasons are presented to show why Tata might do better than Honda by establishing its engineering expertise in UK. I. The alliance between Honda and Rover Before the collaboration- the capacity and the incentive to deliver Background After a period of continuing growth‚ the stagnant
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Professor‚ JIET- School of Management‚ Mogra‚ Jodhpur‚ India Email: shiv.joshi@jietjodhpur.com ABSTRACT The small car market in India is soon going to be one of the biggest in the world‚ as major automakers are investing here in this segment. There is Tata Nano ready to be launched and many others who are eyeing the Indian consumers to keep up their global sales figures. There is increasing competition with the entry of many new foreign as well as Indian players in the market. The war has begun and the
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stories: Maruti‚ Tata Motors Opportunities Useful information For updated information‚ please visit www.ibef.org 2 Automotives Advantage India AUGUST 2012 Growing demand • Innovation opportunities • FY16E Market size: USD145 billion Strong demand growth due to rising incomes‚ growing middle class‚ and a young population is likely to propel India among the world’s top five auto-producers by 2015 Growth in export demand is also set to accelerate Tata Nano and the
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